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Gizzi Erskine Stars In New Nescafé Dolce Gusto Campaign

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Loco films stylish new shots for coffee brand

Gizzi Erskine Stars In New Nescafé Dolce Gusto Campaign

Building on our great relationship with Havas EHS, the agency commissioned Loco to shoot and edit six films for Nescafé Dolce Gusto featuring their new brand ambassador, Chef and TV personality Gizzi Erskine. With just a couple of days notice, our production team organised a kitchen-based location shoot to set the scene for Gizzi and the stylish Dolce Gusto coffee machine. Gizzi is best known for her series on Channel 4 “Cook Yourself Thin” and her bestselling cookery book Skinny Weeks and Weekend Feasts.

The film shoot coincided with talented photographer Jon Gorrigan’s still’s campaign. Producers Vanessa Hudson and Chris McKeeman were highly appreciative of Jon’s collaborative approach as Jon captured the stills while DOP Nathan Shepperd shot the video footage on the Sony F55.

Loco’s editor, Jon Davey and director, Darren Statman designed a playful layout that would slide panels of beautifully shot footage across the screen. The colour grade by Kenny Gibb and Jon tinted the images to echo the brand’s multicoloured coffee pods. Animator Lee Bamsey created a motion graphics sequence to highlight the range of flavours in a flickering polka-dot pattern of cheerful pod colours. The look and feel of the postproduction combined with the music to create a retro 60s vibe that chimed perfectly with Gizzi’s personal style and the elegant coffee machine.

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Nescafé Dolce Gusto Campaign
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Genres: Visual VFX, People, Dialogue

LEAP, Mon, 19 May 2014 12:30:58 GMT