McCann North America
Mon, 14 Dec 2015 10:31:56 GMT
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Give Your Snacks Their Very Own Ugly Sweater with Chex's Christmas Campaign
McCann NY offers help with holiday yarn-bombing
‘Tis the season for lists of gift ideas with a wow factor. Not yet on most lists: ugly sweaters for snacks.
Fortunately for flummoxed gift (and party)-givers, an on-line documentary for General Mills’ Chex Party Mix, created by McCann, features Brooklyn yarn-bombing artist, London Kaye, five very talented and bemused New Jersey crocheters, and their stunning sweater bowl creations, each themed to one of the five Chex Party Mix recipes.
Helpfully, free downloads of the bowl patterns are available on the Chex website.
CREDITS
Music / Sound
Editorial
Agency / Creative
Production
Genres: Documentary
Categories: Confectionery , Food
McCann North America, Mon, 14 Dec 2015 10:31:56 GMT
