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Give Your Snacks Their Very Own Ugly Sweater with Chex's Christmas Campaign

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McCann NY offers help with holiday yarn-bombing

Give Your Snacks Their Very Own Ugly Sweater with Chex's Christmas Campaign

‘Tis the season for lists of gift ideas with a wow factor. Not yet on most lists: ugly sweaters for snacks. 

Fortunately for flummoxed gift (and party)-givers, an on-line documentary for General Mills’ Chex Party Mix, created by McCann, features Brooklyn yarn-bombing artist, London Kaye, five very talented and bemused New Jersey crocheters, and their stunning sweater bowl creations, each themed to one of the five Chex Party Mix recipes. 

Helpfully, free downloads of the bowl patterns are available on the Chex website. 

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Audio Post Production: Gerard McConville

Music Production: APM & Score A Score


Editor: Nathan Troester

Talent Acquisition

Talent Acquisition: Christie Wenzel

Production Company

Director: Sebastian Savino, Larry Kapit

Producer: Liz Snyder

Production Company: Craft

Creative Agency

Account Management: Amber Greenwalt, Britta Larson, Ben Blaska

Art Director: Coleman Davis

Business Manager: Brent Larson

Copywriter: Lex Singer

Creative Agency: McCann

Executive Creative Director: James Dawson-Hollis, Bill Wright

Integrated Producer: (Senior) Deb Archambault

Associate Creative Director: Jared Isle

Genres: Documentary

Categories: Food, Confectionery

McCann North America, Mon, 14 Dec 2015 10:31:56 GMT