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Give the Kitchen a Break This Christmas and Go Local with METRO's Wholesome Christmas Spot

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Campaign film was created by Serviceplan Campaign Hamburg to draw the attention of consumers to the challenges faced by the food service industry during the Covid-19 pandemic in the Christmas period

Give the Kitchen a Break This Christmas and Go Local with METRO's Wholesome Christmas Spot

The global Covid-19 pandemic has already led to high revenue losses in the hospitality industry this year. No real recovery is expected in the coming months either, due to continuing restrictions. To support its partners and clients in the food service industry, METRO is launching an extensive TV and digital campaign aimed at consumers. The idea and implementation of the Christmas film was developed by METRO's global creative agency, Serviceplan Campaign Hamburg.

The objective of the global ‘Give your kitchen a break’ campaign, is to encourage as many people as possible to order their favorite menu for this year’s festive season at a restaurant near them. Following recent months, during which daily life - including all its new and old challenges – has taken place in people’s homes for most of the time, now at least the kitchen at home gets a break.

Gisele Musa, VP / global director branding METRO commented: “#GiveYourKitchenABreak is another proof of our brand purpose, of how we are championing independent gastronomy in every possible way. Usually our communication is targeted for business people, but this time we stretched our audience, also in terms of media spent, to connect with the general public.  Because of the pandemic, the gastronomy business is having the hardest time ever; but also people are fed up with their lockdown home situation. And this was the insight to send out an invitation to the whole society to play a role, to show their support while enjoying giving their kitchen a break by ordering Christmas menu from independent restaurants. It allows gastronomy to keep serving and people can still enjoy all the choices around them. A perfect combination for this special Christmas.” 

At the center of the campaign is a film that will be used internationally on TV and online. The video describes the every-day-life of a regular family during recent months. The featured family´s story mirrors the current situation of many families: during lockdown life solely takes place in one´s own home: home-office, home-schooling, cooking meals or doing online gym classes at home.

Enjoying nice food, making preparations for the festive season and spending quality time together often fall short because of the challenges faced during everyday life during this unprecedented pandemic. So, to make life easier at Christmas, instead of cooking your own food, the festive menu is ordered and delivered by a nearby restaurant.

"Christmas is the season of joy. That's what we want to focus on in our campaign film - on the one hand, the joy within the family, which creates time for relaxing and spending time together through taking a break in the kitchen, while at the same time doing a good deed and supporting independent restaurants." says Michael Schneider, managing director of Serviceplan Campaign Hamburg.

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Global Director Branding: Gisele Musa

Head of Branding – Media management: Anila Brahmakulam

Media & Content Management: António Mário Simoes Costa

Head of Branding, Campaign management: Christa Wellerschoff

Head of Branding: Alicja Korkosz

Brand Management: Sonika Grotjans

Head of Branding: David Fehlberg

Head of Branding: Nina Zeiler 

Brand Management: Brigitte Taylor 

Serviceplan Campaign Hamburg

Managing Director: Michael Schneider

Client Service Director: Silke Schilling 

Head of Brand Digitization: Henrik Haake

Executive Creative Director: Roland Raith 

Executive Creative Director: Kolja Danquah 

 Senior Copywriter: Davide Zicca

Senior Art Director: Vladimir Vascalup

Junior Art Director: Elkateb Mohamed 

Junior Art Director: Stefan Griesche

Junior Art Director Digital: Jania Elena Janzen

Junior Copywriter: Jonas Brinkhege

Senior Account Manager: Wiebke Müller

Serviceplan Strategy

Strategy Director: Adam Bekassy 

Senior Strategist: Michael Makowiecki 

Strategy Consultant: Christine Schulz


Director: Knut Burgdorf

DoP: Christian Huck

Editor: Sören Görth

Production: IAM Image GmbH, Hamburg

Producer: Nicolas Mirbach

1st AD: Gregor Budde-Petrusch

Grading: Mike Bothe 

Postproduction: Hochkant Film GmbH & Co. KG, Munich

Music: 2wei Music, Hamburg

Sound Mix & VO: LOFT Sound Studios, Hamburg

Service Production Slovenia: BAS Production

Line Producer: Andrej Caruso

Styling: Valter Kobal

Art Director: Maja Moravec

Genres: People, Storytelling

Serviceplan Germany, Wed, 18 Nov 2020 18:46:57 GMT