Give a 'Good on Ya Mum!' Song Dedication with BMF's Web Experience

Iconic Aussie brand and household staple, Tip Top is celebrating over 50 years of baking for Australian families and has decided to thank their all time unconditional supporters: Mums. 

Using the most iconic element of the Tip Top brand – the ‘Good on ya mum’ song – George Weston Food’s (GWF) Tip Top presents: Mum Song Dedications.

A digital platform created by BMF gives people across Australia, the chance to create a personalised Tip Top ‘Good on ya mum’ song. For the first time ever the famous jingle has got a digital revamp, allowing it to be dedicated to each and every mum across the nation.  

Following a fun, four-step process the interactive microsite invites you to pick your melody, beats, effects and lyrics to create a unique compilation. Each suggested lyric captures the qualities of everyday Australian families, and conjures fond memories of childhood. Anyone can then thank their mum by sharing her song via Facebook, in an email, or even with a Twilio* phone call, so mum can be surprised and hear her dedicated song. The campaign will also be supported by in store promotion, out of home posters, TV, radio and PR.  

Tip Top bakes over one million products for families’ every day and ‘Mum Song Dedications’ is designed to honour all of the pieces of toast, lunchbox sandwiches, birthday fairy bread and weekend sausage sizzles that have been made by mum.

Group Marketing Manager, Justine Cotter comments: “Aussies have grown up singing along to Tip Top’s ‘Good on ya Mum’ jingle, making it one of the most recognisable tunes in the country. The jingle celebrates the effort mum goes to for her family and we are excited to provide an interactive platform that allows Aussies to create their own unique, personalised, and meaningful song to dedicate to their mums.”