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Give a Gift with Meaning in Etsy’s Touching Holiday Spots

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Directed by Hoffman / Metoyer, the 72andSunny and MJZ spots tell stories of meaningful gifting bring magic to the holidays

Give a Gift with Meaning in Etsy’s Touching Holiday Spots

Shoppers are buying with more intention and seeking out products with handcrafted quality and meaning. In their new holiday film campaign, ‘Give More than a Gift,’ made in partnership with creative agency 72andSunny New York, Etsy tells four stories about how a meaningful gift can bring holiday magic to those it's given to. Especially at a time it’s needed most.

  • Bus Stop (US only) tells the timely and relevant story of an unlikely bond between two people and a gift that shows gratitude.

  • The Recipe(US only) is about how a mother can connect with her daughter through the gift of a recipe but also how that gift connects them to their culture and family.

  • Our Santa (US + UK)  is an often untold story about feeling represented and the way a son can recognize his Father’s desire to feel seen through a meaningful gift.

  • The Tradition( UK only) which will only air in the UK, shows how a neighbourly kindness can encourage someone content in being alone to join in on a longstanding tradition.

Alyssa Georg, creative director, 72andSunny New York: “We hope these spots touch people and inspire them to see goodness in the world. After these past two years, we need more of it. Working alongside Etsy, we crafted stories built on real and unique experiences that so many of us can relate to. What better time than the holiday season to highlight these often untold stories in an intimate and authentic way.”

Beginning Monday, November 1st ‘Give More than a Gift’ will begin airing nationally in the US across broadcast, social and digital. Etsy has also expanded the campaign internationally airing two unique ads in Germany, ‘Mozart’ and ‘Everlasting Love’ as well as ‘Our Santa” and ‘The Tradition’ in the UK, as well as a UK-specific OOH campaign that brings our message to a range of media & print outdoor placements.


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Brand: Etsy

Creative Agency: 72andSunny New York

Director: Hoffman / Metoyer

Production Company: MJZ

Editing house: Whitehouse Post

Editors: Matthew Wood, Lizzie Graham

Music: Alexander Wolf David

Genres: People, Storytelling, Dialogue

Categories: Online retailers, Retail and Restaurants

72andSunny NY, Mon, 01 Nov 2021 16:25:44 GMT