Mon, 01 Nov 2021 16:25:44 GMT
Shoppers are buying with more intention and seeking out products with handcrafted quality and meaning. In their new holiday film campaign, ‘Give More than a Gift,’ made in partnership with creative agency 72andSunny New York, Etsy tells four stories about how a meaningful gift can bring holiday magic to those it's given to. Especially at a time it’s needed most.
Alyssa Georg, creative director, 72andSunny New York: “We hope these spots touch people and inspire them to see goodness in the world. After these past two years, we need more of it. Working alongside Etsy, we crafted stories built on real and unique experiences that so many of us can relate to. What better time than the holiday season to highlight these often untold stories in an intimate and authentic way.”
Beginning Monday, November 1st ‘Give More than a Gift’ will begin airing nationally in the US across broadcast, social and digital. Etsy has also expanded the campaign internationally airing two unique ads in Germany, ‘Mozart’ and ‘Everlasting Love’ as well as ‘Our Santa” and ‘The Tradition’ in the UK, as well as a UK-specific OOH campaign that brings our message to a range of media & print outdoor placements.
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Creative Agency: 72andSunny New York
Director: Hoffman / Metoyer
Production Company: MJZ
Editing house: Whitehouse Post
Editors: Matthew Wood, Lizzie Graham
Music: Alexander Wolf David
Genres: Dialogue, Storytelling, People
Categories: Retail and Restaurants , Online retailers72andSunny NY, Mon, 01 Nov 2021 16:25:44 GMT