Giuseppe Caiazza has been named IPG Mediabrands & McCann Worldgroup CEO, Italy it was announced today. He will join in mid-November reporting into Pablo Walker, President, McCann Worldgroup, Europe, and Caroline Foster Kenny, CEO, IPG Mediabrands, EMEA, who joins the network in January 2017. In his new position he will be responsible for driving growth in the market and forging opportunities for collaboration and integration across the group.
Caiazza brings over 25 years of experience in marketing communications - both client and agency-side - to the role. He has held senior marketing roles at Club Med, Ford Motor Company and Toyota and over the last 9 years worked for Saatchi&Saatchi, where he was CEO for Italy and France, Head of Automotive Business for EMEA and a member of the Global Leadership Team.
Under his leadership, Saatchi & Saatchi Italy grew organically in a challenging market, won 20 lions in Cannes and was named consistently among the top 3 Italian agencies in the prestigious GUNN Report.
Pablo Walker, President, McCann Worldgroup Europe, commented, “Giuseppe’s track record speaks for itself. His combined agency and client-side experience will help us to maximise opportunities to create value with our unique offer: integrated creative in combination with media that clients seek today.”
Henry Tajer, Global CEO of IPG Mediabrands said: “In Giuseppe’s appointment, we bring one of Italy’s best media talents to our network. His leadership experience, together with his creative and dynamic mind set, will help us to grow our business in Italy through the development of world-class marketing solutions for our clients.”
Commenting on his appointment Caiazza said, “I am excited to join IPG Mediabrands and McCann Worldgroup to help foster the integration between the creative and the media side of the business. I am convinced this is indeed what our Clients are looking for more and more.”