Grey New York
Thu, 14 Jul 2016 12:27:09 GMT
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Gillette’s Olympics 2016 Film Highlights the Gritty Side to Life as an Athlete
Grey New York and Caviar’s Karim Huu Do launch striking three-minute film with original soundtrack by Sia
Gritty, dark and a really stunner; Gillette has unveiled its anthem video for the Summer Olympics in Rio.
Created by Grey New York and directed by Caviar’s Karim Huu Do, the three-minute ‘Perfect Isn’t Pretty’ music video focuses on the hard, unrelenting work Olympic athletes put in every day.
An original track, written by Sia, called ‘Unstoppable’, is featured as well as an original rap from Pusha T of the duo, Clipse, and percussion from Brazil marching band, Olodum.
Brazilian footballer Neymar, Chinese swimmer Ning Zetao, British cyclist Andy Tennant, and US decathlete Ashton Eaton all feature in the film.
A :60 version will appear during the opening ceremonies on NBC August 5th.
CREDITS
Agency / Creative
Brand
Music / Sound
Editorial
Post Production / VFX
Production
Genres: Action, Scenic, People, Documentary, Music performance
Categories: Shaving, Beauty & Health
Grey New York, Thu, 14 Jul 2016 12:27:09 GMT
