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Gillette's New Venus Campaign Spotlights Women Who Defy The Norm

Creative 3.3k Add to collection

Film developed by Grey New York showcases the natural beauty of all kinds of women

Gillette's New Venus Campaign Spotlights Women Who Defy The Norm

Gillette’s Venus line of razors and shaving products for women is launching a new campaign, “My Skin, My Way” from Grey New York.

The work keys in on how the concept of femininity, beauty and skin has evolved since the brand was launched by P&G in 2001.

The message is that there is no one way to have beautiful skin or to show it.  The films shine a light on those who defy convention. Women with tattoos, others with nose rings and even one with a skin condition that causes lost pigment and a diverse array of contemporary women are pictured.

In a few months, Gillette Venus turns 18, and we have taken time to self-reflect, to look at who we are, where we’ve been, where we want to be, and what we stand for,” said Hillary Mone, P&G’s brand manager for Gillette Venus North America. “Starting with the ‘My Skin, My Way’ campaign, we’re doing things in a new way. We’ll show more types of women on screen and enlist more women behind the camera. No more retouching, no more restrictions, and no more rules.” 

The new campaign will include broadcast commercials as well as online and in-store advertising.

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Offline

Edit: Editorial Producer

Edit Company: Bandit Editorial

Editor: Heather Danosky

Post Production / VFX

Director: Kathi Prosser

DOP: Jordi Planell

Production Company

Head of Production: Carolyn Pedrossian

Managing Director: Laura Thoel

Production Agency: Townhouse

Production Company: Sweetshop

Talent Acquisition

Talent: Bianca Schonhofer Dae Campbell Debi Payumo Maia Cervellin Maia Redenbach Ximena Calleros Rios Taiene Martins Naomi Drake

Other

Music Production: Heavy Duty

Client

Advertiser: Procter & Gamble/Gillette Venus

VP: VP Account Director

Creative Agency

Art Director: Susannah Knox

Associate Creative Director: Associate Creative Director/Art

Chief Creative Officer: John Patroulis/Jeff Stamp

Chief Production Officer: Townhouse Chief Production Officer, North America

Creative Agency: Grey New York

Executive Integrated Producer: Townhouse VP, Executive Integrated Producer

Global Group Planning Director: Suzanne Ayello (EVP)

Group Creative Director: Javier Bonilla

Head of Integrated Production: Townhouse SVP, Head of Integrated Production

Integrated Producer: Townhouse Integrated Producer

Music Producer: Townhouse Music Producer

Senior Copywriter: Priscilla Cutri

Senior Strategist: Anna Gerz

Genres: Music & Sound Design, People

Categories: Shaving, Beauty & Health

Grey New York, Tue, 23 Oct 2018 09:08:50 GMT