The commercial, created by Grey New York traces Shaquem's life from childhood
Gillette, an official partner of the NFL, has launched a new television commercial celebrating the journey to greatness of Shaquem Griffin and all those who have overcome adversities to make their dreams come true.
Shaquem Griffin was born with amniotic band syndrome affecting his left hand, which resulted in it being amputated as a child.
Through hard work and dedication, with the love and guidance of his father, he went on to become a college football star and rise to the NFL, along with his twin brother and teammate, both Seattle Seahawks.
The commercial entitled "Your Best Never Comes Easy" traces Shaquem's life from childhood, how he surmounted all the challenges life brought him, to the NFL. It chronicles the role of his father in his success from backyard football drills to his first shave to the NFL draft. It continues Gillette's celebration of the bond between all fathers and sons.
The commercial, created by Grey New York, ends with the themelines: Your Best Never Comes Easy. The Best a Man Can Get . . . Gillette" with Shaquem in his Seahawks uniform ready for the game.
The integrated campaign includes network television, online video, social media, public relations and activation marketing.