Gillette's Hair-raising Trip Through Time in '100 Years of Hair'

Like a fuzzy 'Evolution of Dance', Grey London and Caviar's Oh Yeah Wow have launched a hair-raisingly entertaining spot for Gillette: '100 Years of Hair'

From industrial-age mutton chops to a suave sixties 'tache to modern day man, the spot goes through the history of hair, beards and moustaches using stop motion and a matching evolving soundtrack. The soundtrack was specially made and includes tones and tunes that link to the decade of hair being represented. 

Credits

Project name: Gillette BODY 100 years of hair

Creative Director: Will Adam

Copywriter: Dominic Butler 

Art director: Liam Riddler

Agency producer: Emma Fasson

Creative Agency: Grey London

Planner: Fiona Keyte

Business Director: Lyndsey Brown

Production company: Caviar Brussels

Director: Oh Yeah Wow

Editor: Helena Overlaet-Michiels

Producer: Geert De Wachter

DOP: Steven Frederick