I Like Music
Electriclime gif
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Gillette Returns to the Super Bowl

Creative 251 Add to collection

Gillette is back with Grey New York to launch GilletteLabs' new exfoliating bar

Gillette Returns to the Super Bowl

Procter & Gamble’s Gillette launches a new GilletteLabs Exfoliating Bar shaving innovation during the Super Bowl on February 13th.

The new 30-second commercial, created by long time agency, Grey New York, will air in the second quarter of the game. It marks Gillette’s return to the bowl for the first time in 16 years. Martin Krejci, award-winning, Czech-born talent, directed. 

The main theme of the ad is that the shave is as quick and easy as washing your face. “Men who’ve tried it love it and say they would never go back to an ordinary razor,” said Mariana McQuattie, Senior Vice President of P&G Grooming, North America. 

Gillette created the discipline of sports marketing in 1910 and has a rich history with the NFL. Procter & Gamble, its parent company, has been an NFL sponsor since 2009. Grey’s 'We Believe' Gillette ad in 2019 ignited a global conversation on modern masculinity and became a textbook example of successful, purpose-driven marketing.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Beauty & Health, Shaving

Grey New York, Thu, 03 Feb 2022 15:31:17 GMT