Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

Gillette Reimagines its Classic Slogan to Reveal What it Means to Be ‘The Best Men’ Today

Creative 923 Add to collection

Spot created by Grey London aims to bring new meaning to the shaving brand's 1989 'Best a Man Can Get' campaign

Gillette Reimagines its Classic Slogan to Reveal What it Means to Be ‘The Best Men’ Today
With over 100 years at the forefront of shaving and an iconic slogan that is synonymous with the brand’s heritage, Gillette tasked Grey London with creating a new campaign that revitalises the “Best a Man Can Get” tag line while questioning what ‘best’ means to the modern-day man.

The campaign celebrates modern male virtues - self-expression, internal and external well-being, comradery, and dependability. “Best Men” aims to reflect Gillette’s relevance to the modern man and demonstrates how
Gillette understands what being the ‘best’ means for men in 2018, and how it has evolved since they launched the iconic campaign in 1989.


GCD at Grey London Will Adam, said: “Gillette has always wanted men to be the best they can be and these days that’s about so much more than simply looking good on the outside. It’s about looking inside and figuring out what kind of man you want to be.

“It’s no longer acceptable to tell men to man up, bottle it up and show no weakness. This campaign aims to celebrate the virtues that mean something to modern men.” Gillette’s Brand Manager Matt Thomas, said: “As a brand we strive to help men look, feel and be the best man they can be. This campaign provides a powerful platform for Gillette to demonstrate both its relevance and its superior product quality.”

The “Best Men” campaign, which launches on August 17, comprises a TV commercial as well as out of home, print and social media activity in the UK.
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Other

Grading: Ben Rogers

Creative Agency

Creative Agency: Grey London

Group Creative Director: Grey London

Agency Production: Charlotte Marshall

Group Business Director: Mark Rees-Weeden

Account Management: Lindsey Cockle

Senior Creative Team: Sam Haynes, John Gibson

Planning Director: John Jones

Business Director: Holly McDavitt

Production Company

Production Company: Academy

Director: Jack Driscoll

Producer: Mark Whittow-Williams

Editor: Matt Newman

Director of Photography: James Blann

Music

Music Supervision: Wake The Town

Composer: Cato Hoeben

Client

Advertiser: Gillette

Assistant Brand Manager: Andrew Grindlay

Post Production / VFX

Post producer: Kit Lawson

Genres: People

Categories: Shaving, Beauty & Health

Grey, Mon, 20 Aug 2018 12:25:05 GMT