giffgaff is back with the second instalment in its series of twisted Halloween stories. The campaign “When you’re scared, you’re not the boss’ is the sequel to last year’s viral success ‘Different takes guts’, with this year’s Halloween horror show bringing together a selection of the most popular creeps and clichés from classic horror culture, and breaking just a few horror rules in the process

Borrowing established tropes from horror flicks, the spot begins with your typical damsel in distress retreating from her would-be murderer, tripping along the way. As she prepares to be stricken down, the psycho hurries off, running from his own demons... or rather a demon clown.