From individuals talking about the benefits of flexible plans during difficult economic times to charities thanking giffgaff and its members for their support and donations, the campaign will launch across social, online and radio in June, then evolve into a TV spot in July
‘giffgaff gives back’ is the latest creative campaign from giffgaff the mobile network run by you, celebrating how giffgaff is helping its members by providing great value, flexibility and fairness and contributing to communities. Because giving back is the way forward.
Adhering to social distancing, but still harnessing the power of people and its members, giffgaff creative is moving from the physical soapbox to the voicemail inbox. Rolling out 30” radio ads and 15” and 6” online/social videos, the campaign will feature authentic messages left by giffgaff members and communities talking about how giffgaff is benefiting them.
Ash Schofield, CEO of giffgaff commented: “Amid growing financial concerns, community values and altruism seem more powerful than ever and giffgaff continues to harness the power of people, letting our members and society do the talking in this creative campaign 'giffgaff gives back'. Putting community first, we want to celebrate how giffgaff helps its members weather the storm, not only making a positive contribution to society and the wider community, but also to their pockets with a great value, flexible and fair service that works for them, no matter their circumstances”.
Jim Townsend and Oli Cole from made by blah added: “The ‘giffgaff gives back’ campaign shows how giffgaff are putting community first. It also draws from their heritage and showcases the freedom and flexibility the mobile network has to offer. Perfect for our times”.
Meanwhile as part of the giffgaff gives back campaign, giffgaff is creating a Twitter competition, giving those who enter the chance to win 1 of 3 iPhone SEs 256GB. The entry mechanic is simple: "Win 1 of 3 iPhone SE 256 GB. To be in with a chance of winning RT this tweet and reply with a gif or emoji showing us how you’d react if you won." The competition runs from Monday 1st June – Thursday 4th June.