giffgaff have announced that they will be officially sponsoring The Voice UK.
The first idents appeared on The Voice's launch on Saturday 6th Jan on ITV.
The brand have once again collaborated with DBLG to produce these fun and upbeat idents.
giffgaff have enjoyed great success with their sponsoring of prime time shows, tapping into the zeitgeist of their audience.
When the opportunity to sponsor The Voice UK came up the giffgaff team, true to their heritage of heroing the voice of the fans, jumped at the chance.
Each week, individual idents will feature 'lovely fans' of the show and their tweets creating over 160 individual idents.
Commenting on the new idents, Tom Rainsford, Brand Director at giffgaff stated:
“We love The Voice. It’s such a wonderful, positive show and who doesn’t need a bit of that in January. It gives us the opportunity to put our brand in front of loads of people and in a truly giffgaff way, we’re celebrating the fans of the show and featuring them and their tweets every week.”