This June, giffgaff, the mobile network run by you, has teamed up with two of Global’s radio brands, Capital and Capital XTRA, to mark Pride month with two creative films fronted by some of the most influential names in the LGBTQ+ community including social activist and model, Munroe Bergdorf, actor and TV personality, Baga Chipz and the UK’s first openly gay rapper, Mista Strange.
Pride celebrations likely to be very different this year, giffgaff wanted to make sure people still felt connected whilst also educating and informing of the experiences of the LGBTQ+ community.
To encourage this connectivity, giffgaff and Capital created two films fronted by celebrity ambassadors, aiming to open up the discussion around the LGBTQ+ experience. The first, titled ‘Proper Chat’, sees giffgaff brand ambassador AJ Odudu and Capital DJ Charlie Powell sit down with Drag Race talent, Lawrence Chaney and Baga Chipz, to share their experiences about a chat that really mattered to them and where they really felt heard.
The second video, ‘Connected’, sees Capital XTRA DJ & presenter Toni Phillips have a roundtable discussion with Drag Race’s Asttina Mandella, UK trap artist Mista Strange, and activist and model Munroe Bergdorf, to discuss their unique experiences. With topics including allyship, the art of listening, the interconnectedness of Pride and identity, and what it is to be proud, the video aims to provide the LGBTQ+ community with a platform to be heard, and encourage us all to be allies by actively listening.
Georgina Brammal, Head of Media at giffgaff, said: “We’re incredibly proud of the two creative films we’ve made in collaboration with Capital and Capital XTRA and hope they can really open up the conversation around identity, allyship and what it is to be proud of who you are this Pride month.
We’ve collaborated with some incredibly exciting and influential celebrities, from model and activist Munroe Bergdorf to Drag Race star Baga Chipz, to create these informative and educational videos, with the hope they can provide the LBGTQ+ community with a platform to be heard, and help inform and inspire us all.”
Commenting on the partnership, Terri Squibb, Head of Partnerships at JUMP, Havas Entertainment’s content and culture agency, said: “Social purpose is what drives giffgaff and this new campaign centres on giving everyone a voice, so more people can be heard, no matter who they are. Pride month is such an important time for community and positive change. Through our continued partnership with Global we can elevate giffgaff’s purpose-led messaging, ensuring people actively listen to the LGBTQ+ community. We are proud to be part of such a meaningful campaign.”