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Creative in association withGear Seven
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Giantstep Crafts Interactive Airport Experiences for Incheon International Airport

14/12/2021
Marketing & PR
Los Angeles, USA
102
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The installations, 'Nature,' 'Pop Art,' 'K-Art,' and 'Into the Frame' invite travellers to interact with beautiful video content

Creative technology company Giantstep created the T1 Media Tower experience for the Incheon International Airport in Seoul, Korea. Located throughout Terminal one, the installations invite travellers to interact with beautiful video content. 

At the centre of passenger Terminal one is 'Nature' and 'Pop Art.' These installations respond to hand movements in real time when visitors engage with the video frame. 'K-Art' and 'Into the Frame' are displayed on the terminal’s third floor, welcoming travellers to interact with content on two electronic billboards via AR. 

Led by CEO and executive producer Jichul Lee, Giantstep produced the video content using real-time engine technology, motion sensors, augmented reality (AR) technology, and electronic billboards. 

“As Giantstep continues to invest in R&D into leveraging technology and media for not only film and advertising projects, we’re increasingly doing it for experiences in public spaces,” concludes Lee. “We were honoured to partner with Incheon International Airport to help create an interactive and equally artistic experience that will further enhance its status as a cultural landmark while bringing joy to travellers.” 

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