Giant Spoon Welcomes Darrell Jursa as First EVP of Platforms & Data

Giant Spoon has hired Omnicom alum Darrell Jursa as its first EVP of platforms and data. The hire signals an expansion of the agency’s media capabilities to meet growing client demand for performance media solutions and advanced data and analytics requirements in conjunction with the agency's renowned creative media offering. 

Darrell will work across Giant Spoon's media clients, which include MassMutual, GE, and the New York Mets, by developing and executing performance media and data strategies to connect the user journey and ensure brand impressions are made and accounted for regardless of consumer entry point.

“Applying the attention-focused, impact-driven Spoon lens to platforms and data is a necessary next step to supercharge our industry-leading creative media capabilities,” says Laura Correnti, partner at Giant Spoon. “Darrell's marketing and ad tech acumen coupled with his entrepreneurial leadership will help us build the strategic platform and technical plumbing required to compete in and pressure test today’s performance market, particularly as it becomes increasingly ecommerce-driven and digitally connected."

Darrell is an agency and advertising veteran that brings over two decades of industry experience. He has designed and scaled platform and data solutions for The Omnicom Group, The Coca-Cola Company, The Interpublic Group of Companies, AB InBev, and IRI Worldwide. Darrell has a breadth of experience innovating across traditional and digital communications for image-driven brands at PepsiCo, Bacardi, The Boston Beer Company, MillerCoors, Constellation Wines, AT&T, P&G, SC Johnson, and Clorox. 

“This is a new media market, where instinct, connection, and experiences are just as important for clients looking to make an impression as data and platforms are for buying them,” says Darrell. “I’m excited to wear my agency and advertiser hats to help build new solutions for clients that drive capabilities, competencies, and growth.”