Giant Spoon Hires First Chief Strategy Officer Amaris Singer

Giant Spoon, the award-winning, integrated creative agency based in Los Angeles and New York, has announced its first Chief Strategy Officer, Amaris Singer, as well as the promotion of Janina Volpe to VP, Group Strategy Director and Erin Vogler to Group Strategy Director. In her new role, Singer will lead the strategy unit at the agency, which blends teams across creative, media, and strategy to create transformative work for ambitious brands. 

Amaris’ arrival builds upon Giant Spoon’s growing leadership team, which recently added Noel Cottrell as partner and creative chair, and reinforces the agency's focus on building bigger creative platforms for brands across a broader range of clients. In its nearly 10 year history, Giant Spoon has led strategy work for a variety of clients including NBC Entertainment, Petco, Paramount+, USA Today, Cole Haan, James Beard Foundation, American Express, Ophelia, YETI and Away.  

With prior experience in brand, business, and innovation strategy, Singer most recently led strategy for Mother and its branding and design arm, Mother Design. Singer has taken an interdisciplinary approach to her career which includes business and creative roles at Disney, Wolff Olins, Fahrenheit and McKinsey. She is a graduate of Harvard Business School and Yale University, with a proven track record in creative and brand strategy, market research, consumer insights, innovation and design thinking. Singer also co-founded a non-profit, uniting MBA students and entrepreneurs to revitalize the US economy and enrich business education through immersion.

“Strategy is the foundation of brand transformation because it creates focus and clarity for every choice we make," said Amaris Singer, CSO at Giant Spoon. "Bringing strategic intention to every creative touchpoint builds more memorable brands that drive growth for our partners. I’m thrilled to join Giant Spoon at such an inflection point in their journey, and am excited to continue growing our world-class team.”

As an integrated agency reuniting creativity and media, Giant Spoon offers culture-first strategic thinking, delivering a wide range of work for entertainment, technology, retail, editorial and non-profit clients. In addition to brand strategy, creative strategy and brief development, Giant Spoon has developed communications mapping, immersions, and audience insights for its clients. 

“With a diverse background working in business and creative, Amaris brings a holistic approach to strategy,” said Trevor Guthrie, co-founder at Giant Spoon. “In addition to her track record leading strategy at Fortune 100 companies, agencies and studios alike, she’s an empathetic leader who puts the team and culture at the forefront. As we near our 10 year anniversary, Amaris’ leadership is an important factor in our ability to expand the ways people experience brands.”