Southeast Asian e-commerce company Lazada last month celebrated 11:11, otherwise known as Guanggun Jie (Singles Day), with its annual online shopping festival. To mark the occasion, the brand launched a new film directed by Jansen & Rodriguez in collaboration with Indigo Asia.

The commercial features enormous products floating through a city which are followed by increasing crowds to an eventual location where all the products and people come together.

Indigo worked side by side with Lazada's regional marketing team, devising the strategy, creative and then executing production with directing duo Jansen & Rodriguez. Post and special effects house UPP was responsible for bringing the giant, floating products to life. 

Indigo’s Nigel Kenneally commented: "We are proud to be part of the success of this year’s Lazada 11:11 shopping festival.  Working closely with such a great client who were always prepared to make the right decisions as and when needed made it all possible."