Taylor Herring have unveiled their latest creative for Kwik Fit - a giant hamster which sent Londoners into a surreal spin during rush hour this morning, as the 12ft long roaming rodent popped up at commuter hotspots across the capital.
Onlookers were left stunned as the furry pedal-powered hamster journeyed its way through the City of London. The oversized rodent was spotted crossing the River Thames via Millennium Bridge, surprising commuters along the South Bank and over taking cyclists on Clapham Common.
The world’s first ‘hamster wagon’ has been created by Taylor Herring for Kwik Fit to coincide with a national TV advertising campaign celebrating the heart-warming story of Jaffa the hamster, who was rescued by technicians after he escaped from his cage on the way back from a visit to the vet.
The story has now been turned into a national TV advertising campaign by Kwik Fit after Jaffa’s delighted owners wrote a letter, thanking the technicians for rescuing the treasured member of the family.
The hamster wagon took a team of Kwik Fit technicians and design specialists three months to create. He is made from more than 30 metres of fake fur and is pedal powered by a custom-made interior tricycle.
Giant Jaffa turned heads in London and set social media timelines ablaze as commuters took to their camera phones snapping pictures and videos.
Dhiren Master, Marketing Director at Kwik Fit said: “It always raises a smile to hear about the weird and wonderful things our technicians come across on a daily basis. With such a wide customer base, there are no limits to what we could return back to customers next. Rescuing Jaffa the hamster was a fantastic example of how our technicians are prepared to go the extra mile for customers to show they care. We felt the Jaffa story was worth sharing on a big scale which is why the TV ad and our giant Jaffa was born, taking in some of London’s most famous landmarks.”
The larger than life creation is controlled by a Kwik Fit technician pedalling on a tricycle with state of the art camera technology giving the driver full peripheral vision and features mounted indicators.
Visit your local Kwik Fit centre during June and July for your chance to spin Jaffa’s wheel of deals and receive discounts on various services offered.
Creative Agency: Taylor Herring