senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Giant Chalkboard Reveal...

26/09/2011
Advertising Agency
New York, United States
15
Share
As an early teaser to the Solutionism campaign launch, Draftfcb facilitated an outdoor execution to create....
As an early teaser to the Solutionism campaign launch, Draftfcb facilitated an outdoor execution to create excitement and pique curiosity on what it means. On Monday, 19/9 at the corner of Broome and Crosby in SoHo, New York City, 90,000 people walked by a giant 46 foot long chalkboard with only a twitter handle (@giantchalkboard)  and website(giantchalkboard.com).

On Tuesday, the chalkboard began to reveal an elaborate equation full of challenging twists and turns that combines mathematics with numbers that are significant to scientific human achievements throughout history. As the painters were writing out the mathematical poem over a 4 day time span, there was only a banner that teased, “Solutionism. The new optimism.” Throughout the execution, people – both math enthusiasts and everyday passers-by -  were invited to participate and guess portions of the equation through the website and the twitter handle, which provided clues and prompts to the significance of the numbers. On the fifth day, the answer was revealed to be 7 billion, which represents the soon-to-be world population.
Credits
Work from FCB US
Grandma
04/05/2012
15
0
Lunchbox
07/09/2012
10
0
Lunchbox
07/09/2012
18
0
ALL THEIR WORK