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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
Giant chalkboard
20/09/2011
Group745
Advertising Agency
New York, United States
33
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Since Monday, at the corner of Broome and Crosby in SoHo, New York, more than 180,000 people have walked by a giant chalkboard....
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Since Monday, at the corner of Broome and Crosby in SoHo, New York, more than 180,000 people have walked by a giant chalkboard which first appeared with only a twitter handle (@giantchalkboard) and website www.giantchalkboard.com

People are invited to participate and guess through twitter and the website and it will pique curiosity about where this long equation is going. On the 5th day the answer will be revealed. This mathematical poem is the teaser to a new campaign from Draft FCB, watch this space..........
 
Credits
Work from FCB US
ALL THEIR WORK