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Giant chalkboard

Creative 647 Add to collection

Since Monday, at the corner of Broome and Crosby in SoHo, New York, more than 180,000 people have walked by a giant chalkboard....

Giant chalkboard
Since Monday, at the corner of Broome and Crosby in SoHo, New York, more than 180,000 people have walked by a giant chalkboard which first appeared with only a twitter handle (@giantchalkboard) and website www.giantchalkboard.com

People are invited to participate and guess through twitter and the website and it will pique curiosity about where this long equation is going. On the 5th day the answer will be revealed. This mathematical poem is the teaser to a new campaign from Draft FCB, watch this space..........
 
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FCB US, Tue, 20 Sep 2011 16:00:00 GMT