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G.H.MUMM Champagne House Rebrand

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Brandimage accompanies brand in repositioning famous Cordon Rouge range

G.H.MUMM Champagne House Rebrand

Faithful to the vision of its founder, the G.H.MUMM Champagne House has released a brand new look for its entire classic range, led by the iconic Cordon Rouge cuvee. It aims to reinforce the brand’s famous attributes whilst expressing its noble heritage and the individual personality of each cuvee. The new design of the G.H.MUMM bottles reaffirms the House’s history. The emblematic red ribbon, originally created in 1876 as a tribute to the Légion d’Honneur, now features a more intense textured colour to ennoble the brand; it is the Champagne House’s sign of excellence.

 
The typography has been reworked to be more regal and statutory. The initials of the founder, Georges Hermann Mumm, on the label are bolder. The crown eagle symbol of the House has been reworked with care while preserving its original shape, and is given pride of place at the heart of the new design.
 

A coat of arms with the Champagne House’s emblematic eagle is printed in gold on black on the collar to reinforce its affiliation with the G.H.MUMM house. The foil has been revamped with hot-gold stamping and a more intense varnish, it is finished by the famous Cordon Rouge that is given a second “placement” on the top of the bottle to reinforce the Mumm identity. Particular attention has been given to the quality of materials and finish, including hot-gold stamping on the label and seal, and a glossy varnish. This new contemporary look has been applied onto the whole classic range, from G.H.MUMM Cordon Rouge to the latest 2006 vintage, which will soon be launched. The new G.H.MUMM packaging is visible in the House’s distribution markets, starting with France, its number one market.

 

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lbbonline.com, Thu, 01 Aug 2013 10:51:31 GMT