Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

G.H. Bass Brings Back Original Penny Loafer

Creative 0 Add to collection

YARD campaign celebrates brand's heritage

G.H. Bass Brings Back Original Penny Loafer

To launch its Fall 2013 brand campaign and new ecommerce site, YARD created a campaign that celebrates the heritage of G.H. Bass & Co. and pays homage to its iconic Weejuns, the original penny loafer, first introduced in 1936. 

 


The campaign features the tagline Power to the Penny, paying tribute to Weejuns, the G.H. Bass & Co. brand’s iconic penny loafer. Shot by Paola Kudacki and styled by April Hughes, the campaign embodies the brand’s preppy meets outdoor heritage and features a cast of four models who personify the G.H. Bass & Co. style point of view. Each execution is paired with customized penny art that plays off each pair of Weejuns showcased, turning the classic penny into an expression of personal style.

 

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
lbbonline.com, Wed, 07 Aug 2013 09:12:39 GMT