Geyrhalter & Company Launch Vimmia

 Branding and Graphic Design agency Geyrhalter & Company recently partnered with LA-based fashion house Bordeaux for the market introduction of Vimmia, a new women's active wear line. The fashion house creates multiple contemporary lines, including Bordeaux, sold exclusively in Anthropologie stores in the US and in Europe, and Heather by Bordeaux, a fashion-forward line with a strong celeb support and sold in high-end boutiques in the US and throughout Europe & Asia. For Vimmia, company owner Ardy Raminfar turned to G&Co to equip the brand with the “vim” and vigor necessary to enter the booming niche market. Vimmia recently made its official high-profile debut during the daytime show "The Talk" on CBS.

 

Geyrhalter & Co. conceived and developed Vimmia's memorable and highly adaptive mark from the ground up, beginning with the apparel line's Latin-derived namesake meaning "life force." Vimmia active wear is designed to integrate form and function using a new high-tech luxe fabric called movvu, also named by Geyrhalter & Co. Assets for the comprehensive Brand Atmosphere® include a sexy, modern logo design & identity, e-commerce site, tag line, as well as hang tags.

 

Vimmia was launched to fill a void in the marketplace for chic women's active wear by bridging and combining great fashion details and styling with high tech performance. There are also plans to develop strategic partnerships with high-end fitness venues and luxury resorts & spas. This meant Geyrhalter & Co's brand strategy needed to intrinsically appeal to both its female consumers and potential sales partners.

 

Kim Harlan, Sales & Marketing Manager for the Bordeaux and Vimmia labels, says: "Fabian Geyrhalter [CEO/Creative Director of Geyrhalter & Company] and his team conceptualized and created smart, sexy, and versatile branding for the launch of our Vimmia line. They understood exactly what we envisioned, brand-wise, entering the high-end women's active wear market, and were integral to helping shape and position Vimmia among the top, fashion-forward active wear lines in the marketplace. Every asset they created was intrinsic to culminating the brand experience we sought to emotionally resonate with women looking for a line of clothing to complement their active, healthy, and stylish lifestyles."

 

"Working with the highly creative team at Bordeaux was both an inspiring and rewarding collaboration," concludes Geyrhalter. “They created a beautifully designed apparel line, and interpreting it into a living, breathing brand was a wonderful journey. We look forward to continuing our creative relationship with the new Vimmia brand for years to come."