Getty Selects BBDO LA to Lead Creative Communications for Iconic PST Art Festival

Getty’s Pacific Standard Time festival (PST) is one of the world’s most renowned art festivals occurring every six–seven years. The festival takes place throughout Southern California, with a shared theme involving dozens of museums, community organizations, artists and galleries.  

Each festival brings in millions of visitors and draws attention to important themes impacting culture. Their third and largest festival to date is scheduled to open Fall of 2024. On this occasion, art museums and scientific institutions across Southern California will uncover the intersections of art and science. BBDO LA has been selected by the J. Paul Getty Trust to promote PST after an extensive pitch process involving agencies from around the world.  

Selected for their ability to uncover and engage new audiences through disruptive storytelling, BBDO LA will be responsible for the branding, design, and integrated creative communications surrounding the event.  

Rachel Nairn, president of BBDO LA commented on the newly forged partnership, “We’re incredibly excited for this new partnership. The opportunity to partner with the Getty is a real privilege, their ongoing contributions to art culture not just in SoCal but around the world have created accessibility for so many. We can’t wait to share what we’ve been working on with Getty and the other institutions participating in PST.”    

Earlier this year, BBDO LA was also named global AOR for WaterWipes and has also seen significant success for AT&T as their recent campaigns have been directly linked to strong business results and earned media.   

The Getty and BBDO LA partnership is well underway alongside PR and communications partner Polskin Arts, a division of Finn Partners. Work is expected to be unveiled next year.