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Getty Images Unveils New 'Boards' Tool to Empower the Creative Industry

Creative 225 Add to collection

Company launches iOS app update to include the new collaborative tool

Getty Images Unveils New 'Boards' Tool to Empower the Creative Industry

Getty Images, the world’s leader in visual communication, has unveiled an innovative new Boards feature that sets a new standard for collaboration in the creative industry. This next-generation collaboration tool enables creatives to seamlessly curate, share and discuss Getty Images’ award-winning imagery and video content. Boards are available now on gettyimages.com and via the updated and redesigned Getty Images iOS app, which also launched this week. 

Developed with insight drawn from extensive customer research, Boards replace Getty Images’ Lightbox functionality and offer an intuitive curation experience that is both simple and fast. Creative teams can collaborate directly through the tool to review images and video from Getty Images’ vast content library, store their projects, and share them with external clients using a shared link.

“In today’s always-on global economy, media and creative professionals collaborate with peers and clients who are just as likely to be across the world, as across the office,” said Steve Heck, Chief Technology Officer at Getty Images. “A true collaboration tool, Boards create a dynamic platform to bring your projects to life using the world’s best imagery. By establishing seamless workflows, Boards ensure creatives can capitalise on ideas and opportunities at any time, working across various devices, wherever they may be.”

Key features of Boards include:

· View collections of images and videos according to specific projects or creative interests, without requiring users to sign in to gettyimages.com.

· Easily curate your favourite images and compare images at a glance.

· Invite colleagues and clients to collaborate and comment on individual images or an entire Board, by simply sharing a link.

· Images are presented in a large dynamic format, with multiple layout options, making visual evaluation easy and fast.

· Curate on the go with Boards on the updated Getty Images iOS app.  All updates made in the app or on gettyimages.com are immediately available across all devices and platforms.


Also launching is the updated and redesigned Getty Images iOS app, which now includes Boards. Designed to help creatives find inspiration and search and discover the world’s best imagery for their projects, the updated app includes browsable galleries of premium creative and editorial content and enables users to find and follow their favourite photographers. Images can now be shared legally and at no cost via iMessage, in addition to email and social networks via Getty Images embed tool.

“Customers are telling us they love the Getty Images iOS app and they primarily use it to search and select images for use in their creative projects. Inspiration can strike anywhere and the updated app makes it even easier to view the latest from our collection and share and follow your favorite images, photographers and trends, wherever you happen to be working,” said Heck.

The new app is available on iPhone 4S, iPad 3 and higher devices, as well as iOS8 compatible devices. The Getty Images iOS app can be downloaded for free from the iTunes App Store . The updated Getty Images iOS app follows the recent update to the iStock by Getty Images iOS apps and the launch of Stream, Getty Images’ free app for consumers to view and share the world’s best photography.

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Getty Images, Thu, 09 Apr 2015 08:29:55 GMT