Hobby home page
Five By Five
adobe front page
Contemplative Reptile
Please Select
  • International Edition
  • Canadian Edition
  • UK Edition
  • USA Edition
  • German Edition
  • Irish Edition
  • Ukrainian Edition
  • Indian Edition
  • Spanish edition

Getting Back to What’s Real with Hewlett Packard

Creative 63 Add to collection
Stalkr captures connectivity is at its peak in new spot
Getting Back to What’s Real with Hewlett Packard

Welcome to the digital age: where innovation is aplenty, connectivity is at its peak, and the struggle to land on what’s real is an increasingly difficult task - and that’s something the folks at HP want us to have a think on.

In this latest campaign, the tech brand zeros in on the loss of reality that comes with all things digital and somewhat artificial.

Stalkr sourced footage that highlighted these moments in true form, looking to capture a range of scenes and emotional notes. Each piece of content was accompanied by the emojis, text messages, and thoughts around what’s real before landing on the simple sequence of physical photographs - the antithesis to the hyper-digital shots that come before.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
OB Management, Fri, 29 Nov 2019 11:57:49 GMT