7 months ago
Welcome to the digital age: where innovation is aplenty, connectivity is at its peak, and the struggle to land on what’s real is an increasingly difficult task - and that’s something the folks at HP want us to have a think on.
In this latest campaign, the tech brand zeros in on the loss of reality that comes with all things digital and somewhat artificial.
Stalkr sourced footage that highlighted these moments in true form, looking to capture a range of scenes and emotional notes. Each piece of content was accompanied by the emojis, text messages, and thoughts around what’s real before landing on the simple sequence of physical photographs - the antithesis to the hyper-digital shots that come before.