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GetTaxi Unveil #Gettanything Campaign

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DDB New York create ad campaign for GetTaxi's Mobile App

GetTaxi Unveil #Gettanything Campaign

Gett, globally known as GetTaxi, is a mobile app for booking cars and taxis around the world and is taking over NYC giving New Yorkers the chance to #GettAnything this April Fool’s Day!

The “#GettAnything” campaign, created by DDB New York, offers New Yorkers an unforgettable in-car experience on April 1. Users who pre-book a ride for April 1 can pick from a variety of #GettAnything experiences ranging from having your fortune told to getting a mini manicure to riding with a monkey. Some experiences will be cool, some interesting, some weird, but all of them unforgettable! DDB New York’s social media team will accompany participant on their ride in order share the experience with Gett and the participant’s social networks.

You can choose from one of the pre-selected #GettAnything experiences

#GettDid Get your hair styled while you take a ride in a luxury Gett car.

#GettRoasted Get roasted by a professional comedian on your ride home.

#GettBananas Ride with your new best pal, Johan the monkey

#GettPsyched Ride into the future with your personal tarot card reader

#GettFamous Roll like a celeb with paparazzi snapping your every move

#GettAir Relax and fill your lungs with oxygen from a mobile oxygen bar

#GettNailed Multitask in style. Get a professional, quickie manicure on the way to your destination

#GettMuscle Feel like the ultimate VIP as you ride around with personal bodyguards

#GettTatted New Yorkers don’t waste time, get tattooed on your way home

#GettAnything You tell us! We’ll do our best to make your unforgettable experience happen

 

All participants need to do is download the Gett app on their iPhone or Android, schedule a pick up and include the hashtag for their desired #GettAnything experience in the "more details" section.  It's that easy!

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lbbonline.com, Mon, 31 Mar 2014 10:28:16 GMT