Thu, 22 Mar 2018 09:41:02 GMT
Gett, the ride hailing app, has appointed full-service marketing agency VCCP to work on digital and ATL advertising in the UK, as well as to consult on brand, following a competitive four-way pitch that encompassed a strategic and creative response.
VCCP will be working to support Gett's growth and deliver brand positioning and campaigns in 2018, as their business continues to expand.
Upcoming projects include a through-the-line campaign promoting Gett’s exciting partnership with Porsche, which enables app users to choose one of their luxury vehicles in London for a limited time. This campaign will encompass ATL, social media, influencer partnerships and digital.
Gett has a global network, spanning over 100 cities, including New York, London, Moscow and Tel Aviv. They are the global leader in business ground travel, trusted by over thousands of leading corporations worldwide. In London alone, Gett offers both black cabs on demand as well as a full-service corporate ground transportation service, and an exclusive promotion which sees premium Porsche vehicles available in the app.
John De Pree, UK Marketing Director at Gett commented "Gett is a fast growing, global business with a core belief - Driven by Quality. We're looking forward to working with VCCP to bring this belief to life in our marketing."
Peter Grenfell, Managing Director, VCCP Partnership added "We're excited to help a true challenger brand grow and disrupt the marketplace, whilst also demonstrating VCCP's full service capabilities across creative and media."view more - Hires, Wins & BusinessVCCP, Thu, 22 Mar 2018 09:41:02 GMT