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Get Your Secret Scan-ta Gifts with Tesco's Clubcard Campaign


We Are Social uses Twitter to help customers find the perfect pressie

Get Your Secret Scan-ta Gifts with Tesco's Clubcard Campaign

Tesco Clubcard is working with global social media agency We Are Social to launch a campaign that will use Twitter to help people find the perfect Christmas gift for friends and family.

The campaign aims to help consumers purchase thoughtful Christmas gifts that won’t break the bank. It will raise awareness of Clubcard, showcasing the variety of gifts available from the Tesco range.

On 20th November, Tesco Clubcard will launch Secret Scan-ta, an app created by We Are Social that uses social technology to intelligently identify personal gift suggestions. Both Clubcard customers and non-customers can input the Twitter handle of a person they are buying the gift for; Secret Scan-ta then scans that person’s Twitter account, assessing their interests by looking at the people and organisations they follow.

The app then uses these insights to identify and suggest the most suitable gifts available.  So if they are following mainly tech or fashion related accounts - or show a preference for Star Wars over Barbie - it will suggest a gift that is relevant. The app then directly links to the Tesco Clubcard website for users to make the purchase.

Clubcard members who input their Clubcard vouchers at the start of the search will find their voucher value doubled and deducted from the gift’s price if they go ahead with the purchase. They will also be given the option to share Secret Scan-ta on Facebook and Twitter.  While the app scans for the perfect gift, playful GIFs show ‘Scan-ta’ busy at work - these include him magiking up the perfect present, whilst he thinks or gets tangled up in sellotape.

Each week, five winners will be selected at random from those who have used the app to receive 5,000 Clubcard points, and one ultimate winner will be in with a chance to win a Samsung Galaxy S5. Secret-Scan-ta is available on both desktop and mobile, and will run for three weeks.

Tesco Clubcard will also be partnering with influential bloggers to help the online community find present solutions for those who are harder to buy for, such as teachers or in-laws.    

Katie Aust digital marketing manager, from Tesco Clubcard said: “Christmas, although a happy season, can often bring with it panic and stress of buying gifts. This campaign gives the buyer get a bit of genuine insight into what the recipient is really interested in, resulting in a personal, and thoughtful gift. It also promotes the huge offerings of the Tesco gifting range and the benefits of joining Clubcard and boosting vouchers.”

Lisa Hardy, account director at We Are Social said: “People's interests are often easily identified by who they follow on Twitter. We tapped into this behaviour with a campaign that uses social technology to help make Christmas shopping a bit easier, while directly driving purchases through Tesco Clubcard.”

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Categories: Supermarkets, Retail and Restaurants, Thu, 20 Nov 2014 13:32:19 GMT