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Get Your Money’s Worth at McDonald’s

08/01/2014
Advertising Agency
London, UK
1.2k
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Leo Burnett London & Sonny’s Tony Barry shoot spots for ‘Saver Menu’

McDonald’s has launched a new campaign to support their Saver Menu.


Created by Leo Burnett, the TV campaign plays on the iconic McDonald’s Saver Menu offered at affordable prices, suggesting that it appeals to all those who enjoy really getting their money’s worth.


In ‘Check In’ we see a couple having their bags weighed at a check in desk at an airport before they board their flight.  On realising that he has some weight allowance remaining, the husband starts stripping off in an effort to meet the maximum baggage weight quota and ensure he gets his money’s worth.


In ‘Perfume’ a woman is puzzled to see her husband applying the perfume he had given her for her birthday.  However, he is using it to get his money’s worth from the gift, as she never wears it herself.


Both ads then feature two new additions to the McDonald’s Saver Menu:  The Sweet Chilli Mayo Chicken at £1.09, and the Chicken BLC at £1.49.


The campaign will continue throughout 2014, with two further TV ads, and will also feature the Saver Menu’s classic range.


The TV ads were written by Ed Tillbrook and Richard Ince with Matt Lee and Peter Heyes as Creative Directors. Executive Creative Director was Justin Tindall, and the ad was directed by Tony Barry of Sonny.  The TV is supported by an outdoor campaign, Art Directed by Lance Crozier; and a radio campaign, also written by Ed Tillbrook and Richard Ince.


Credits


Client McDonald’s
Creative agency Leo Burnett
Copywriter Richard Ince
Art Director Ed Tillbrook
Creative Directors Matt Lee & Peter Heyes
Executive Creative Director Justin Tindall
Planner (creative agency) Charlie Gent
Agency TV Producer Katie Spong
Director of Photography Theo Garland
Media agency OMD UK
Planner (media agency) Maia Weil-Obadia & Sam Gaunt
Production Company Sonny
Director Tony Barry
Producer Steve Plesniak
Editor Sam Gunn (WhiteHouse Post)
Post-production MPC (Post producer Leianna Campbell)
Telecine George K (MPC)
Audio post-production WAVE sound studios
Exposure National television

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