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Get the Most Out of Paris with Google's Interactive Mobile Experience



72andSunny Amsterdam launches 'Les Heures Magiques' to urge visitors to get out & enjoy the sun

Get the Most Out of Paris with Google's Interactive Mobile Experience

To celebrate that summer is on the horizon 72andSunny Amsterdam is launching ‘Les Heures Magiques’ (‘The Magic Hours’), a new interactive mobile campaign for the Google app that offers visitors a way to discover places beyond the tourist hotspots and make the most of the extra hours of sunlight in Paris.

Created by the team behind the successful Google Night Walk project - an urban street art tour through the back alley’s of the Cours Julien neighborhood in Marseille - ‘Les Heures Magiques’ provides users with a mobile-first experience, showcasing fifty one places and free activities to experience in Paris before the sun sets. Collaborating with local experts, including the culture blog Paris Zig Zag, graffiti collective Underground Paris, and 13-time French ping-pong champion, Jean-Philippe Gatien, users are given a unique insight into Paris’s best-kept secrets.

Activities include sunset walks and picnic spots, a curated list of ping pong tables and petanque courts, concerts and ‘must see’ street art across Paris. Through an interactive Google map, users are also given the opportunity to navigate, or learn more about each location.

Produced with production studio UNIT9, ‘The Magic Hours’ uses cinemagraphs - videos where only part of the image is moving - to evoke the feeling of a summer evening in Paris, accompanied by a live countdown which lets users know how many minutes are left until sunset. Using a smart algorithm, the mobile experience also provides tailored recommendations based on the weather and time of the day, ensuring that both visitors and locals are able to make the most out of their time in the city. 

Available in French and English, the interactive mobile experience runs from June 8th to July 5th and is a reminder that every day in spring gets longer by a few minutes, collectively adding up to a few magical hours that people should be inspired to make the most of.

Full Creative Credits

Google France

Raphael Goumain - Google France, Head of B2C Marketing

Jean-Philippe Bécane - Google France, Product Marketing Manager

Chloe Broughton - Google France, Product Marketing Manager

Tristan Gruska - Google France, Product Marketing Manager Intern


Google EMEA

Steve Vranakis, Google Creative Lab EMEA, Executive Creative Director

Graham Bednash, EMEA Google, Director of Consumer Marketing, 

Kristell Schuber, Google South-West Europe, Marketing Director

Indy Saha - Director of Creative Strategy  & UX, Creative Labs

Graeme Hall - Creative Lead at Google Creative Labs.

Ramya Raghavan - Head of Brand and Reputation Marketing, EMEA 

CREATIVE AGENCY - 72andSunny Amsterdam

Carlo Cavallone - Executive Creative Director

Richard Harrington - Director of Design

Gregg Clampffer - Creative Director

Yann Corlay - Writer

Patric Franz - Designer

Matteo Gallinelli - Jr Designer

Stephanie Feeney - Director of Strategy

Alexandra Matine - Senior Strategist

Tom Griffin - Group Brand Director

Stephane Fevrier - Brand Manager

Philippine Putman Cramer  - Brand Coordinator

Stephanie Oakley - Director of Production

Sanne Drogtrop - Executive Producer

Tobin Nageotte - Senior Film Producer

Matt Marty - Senior Interactive Producer

Leonardo Cosme - Videography/Editing

Julien Maingois - Editor

Gabor Szalatnyai - Creative Technologist

Claudia Casagrande - Adaptations

Lotte van Dongen - Interactive Production Coordinator


Tech Lead: Marcin Lichwala

Creative Developer: Dan Puhe

Frontend Developers: Michal Kleszcz & Alexander Crush

Backend Lead: Krzysiek Kokoszka

Backend Developers: Kamil Cholewiński & Loic Boulakras 

Digital Art Director: Craig Parkinson

UX Designer: Camille Theveniau

Motion Designer: Julian Faas

Interactive Producers: Emma Willis & Fabien Terrasse

Digital Project Managers: Sandra Popescu & Vianney Comot 

QA Manager: Dominic Berzins

QA Senior Tester: Mark Hinge

QA Testers: Roberta Carbone, Testology

PRODUCTION AGENCY - Brenninkmeijer & Isaacs

Sander Brenninkmeijer - Executive Producer

Jelani Isaacs - Executive Producer

Felice Bakker - Producer

Peter Emmanuilov - Production Manager

Dimitri Lemoine - Location Manager

Joe Roberts - Director

Masha Osipova - Photographer

Maxime Gaudet - Photographer

Justin Baker - Editor


Stella Karlsson - Executive Producer (Adept)

Giuliano Garonzi - Producer (Adept)

Giuliano Garonzi - Director (Adept)

Masiar Pasquali - Videography/Editing

Pietro de Tilla - Videography/Editing

Julien Manunta - Producer (Paris)

Julien Lebourg - Line Producer (Paris)

MUSIC -  Stainless Sound & Music

view more - Creative
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Categories: Travel, Tourism

72andSunny Amsterdam, Tue, 09 Jun 2015 12:25:44 GMT