BBH New York
9 months ago
Get The Alpaca Look: BBH NY Creates Samsung Galaxy Note10 Ad
BBH NY team up with production company MJZ to deliver one of Samsung's most playful promos yet
While driving past a South American alpaca farm, the film’s heroine suddenly has an epiphany. Starting right there on the road, she uses her Note 10’s next-level capabilities - from the intelligent S Pen to the Film Studio - to bring her big idea to life.
Her entrepreneurial vision for the alpaca look soon becomes a viral sensation. We see it catch fire as we jump from the streets of Tokyo, to product launches, to late-night talk show appearances, and even making a runway appearance just in time for NY Fashion Week.
Throughout the film, the message of the powerful Galaxy Note10 is clear: Do anything, with the next-level power of Note10.
“We wanted to demonstrate all the seriously high tech and unique product benefits the Samsung Galaxy Note 10 offers in a fun and memorable way. Our goal was to bring spontaneity and a sense of humor to the brand messaging, elevating Samsung and separating it from what is traditionally a cold, feature-focused tech world,” said Jonathan Mackler, ECD, BBH NY.
The film was Directed by Nicolai Fuglsig and is featuring the song “Apache” by the Incredible Bongo Band and Grandmaster Flash remix.
Following the launch of “Alpaca,” additional content in the campaign, including several :15 spots, will continue rolling out.
Client
Brand: Samsung
Executive: Pio Schunker (Vice President)
Vice President, Brand, Creative and Communications: Sonia Chang
Director: Luciana Kim
Senior Manager: Yoonie Park
Manager, Global Brand Marketing: Lawrence Kang, Youngeun Kang
Post Production / VFX
Post Production Company: The Mill
Producer: Sue Yee Hubbard
Colourist: Adam Scott (The Mill)
Executive Producer: Andrew Somerville
Senior Producer: Mandy Harris, Colin Blaney
Production Manager: Will Jellicorse
Production Coordinator: Roberto Herrera
Creative Director: Nathan Kane
CG Lead: Ruben Vandebroek
On Set Supervisor, 2D Lead: Chris Mortimer
2D Lead: Jeff Robins
2D Artists: Taner Besen , James Cudahy, Lucia Hill Barroso, Andrew Emmerson, Sungeun Moon,
2D Artist: Maheshwaran Chandrasekaran, Mangesh Borkar, Nehal Desai, Samarendra Lenka Paint Artists – Jhoshidh T, Madhana Gopala, Pradeep Kumar Rawat, Rahul Bh
Matte Painting: Charles Lee, Charles Lee
Design: Laura Nash, Dom Han
Paint & Roto Artists: Jhoshidh T, Madhana Gopala, Pradeep Kumar Rawat, Rahul Bhardwaj, Yogesh Sarwa
Tracking Artists: Pabitra Kumar Sahoo, Verru Ramesh, Yalamarthy Ganga Raju, Ayush Bajoria, Gokul Navaneethan, Karthik Viswanathan, Manoj Ravi, Murali, Krishna Reddy, Raj Kumar M, Sathyaraj A
Sound
Sound Company: Sound Lounge
Audio Mixer: Tom Jucarone
Executive Producer: Alicia Rodgers
Creative Agency
Creative Agency: BBH NY
Chief Creative Officer: Gerard Caputo
Executive Creative Director: Jonathan Mackler
Creative Director: Lucas Bongioanni, Jackie Anzaldi
Copywriter: Lucas Bongioanni, Liz Loudy
Strategist: Zack Green
Associate Creative Director: Liz Loudy
Head of Production: Brooke Kaylor
Executive Producer: Jason Souter
Director of Business Affairs: Librado Sanchez
Managing Director: Brett Edgar
Group Account Directors: Dan Wallace
Account Supervisor: Lucie Kittel
Account Manager: Cris Flores
Associate Account Manager: Becky Tanner
Group Strategy Director: John Harrison
Project Management: Cameron Wells
Production Company
Production Company: MJZ
Director: Nicolai Fuglsig
Executive Producer: Emma Wilcockson
DOP: Joost van Gelder
Line Producer: Alicia Richards
Production Designer: Dan Betteridge
Music
Title: “Apache” - Incredible Bongo Band / Grandmaster Flash remix
Offline
Editor: Adam Pertofsky
Edit Company: Rock Paper Scissors
Executive Producer: Eve Kornblum
Post Producer: Lisa Barnables/Julianne Cort
Assistant Editor: Ayssa Oh/David Bryen/Christian Oreste
Categories: Home Appliances, TVs
BBH New York, 9 months ago
