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Get The Alpaca Look: BBH NY Creates Samsung Galaxy Note10 Ad

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BBH NY team up with production company MJZ to deliver one of Samsung's most playful promos yet

Get The Alpaca Look: BBH NY Creates Samsung Galaxy Note10 Ad

While driving past a South American alpaca farm, the film’s heroine suddenly has an epiphany. Starting right there on the road, she uses her Note 10’s next-level capabilities - from the intelligent S Pen to the Film Studio - to bring her big idea to life.

Her entrepreneurial vision for the alpaca look soon becomes a viral sensation. We see it catch fire as we jump from the streets of Tokyo, to product launches, to late-night talk show appearances, and even making a runway appearance just in time for NY Fashion Week.

Throughout the film, the message of the powerful Galaxy Note10 is clear: Do anything, with the next-level power of Note10.

“We wanted to demonstrate all the seriously high tech and unique product benefits the Samsung Galaxy Note 10 offers in a fun and memorable way. Our goal was to bring spontaneity and a sense of humor to the brand messaging, elevating Samsung and separating it from what is traditionally a cold, feature-focused tech world,” said Jonathan Mackler, ECD, BBH NY.

The film was Directed by Nicolai Fuglsig and is featuring the song “Apache” by the Incredible Bongo Band and Grandmaster Flash remix.

Following the launch of “Alpaca,” additional content in the campaign, including several :15 spots, will continue rolling out.

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Brand: Samsung

Executive: Pio Schunker (Vice President)

Vice President, Brand, Creative and Communications: Sonia Chang

Director: Luciana Kim

Senior Manager: Yoonie Park

Manager, Global Brand Marketing: Lawrence Kang, Youngeun Kang

Post Production / VFX

Post Production Company: The Mill

Producer: Sue Yee Hubbard

Colourist: Adam Scott (The Mill)

Executive Producer: Andrew Somerville

Senior Producer: Mandy Harris, Colin Blaney

Production Manager: Will Jellicorse

Production Coordinator: Roberto Herrera

Creative Director: Nathan Kane

CG Lead: Ruben Vandebroek

On Set Supervisor, 2D Lead: Chris Mortimer

2D Lead: Jeff Robins

2D Artists: Taner Besen , James Cudahy, Lucia Hill Barroso, Andrew Emmerson, Sungeun Moon,

2D Artist: Maheshwaran Chandrasekaran, Mangesh Borkar, Nehal Desai, Samarendra Lenka Paint Artists – Jhoshidh T, Madhana Gopala, Pradeep Kumar Rawat, Rahul Bh

Matte Painting: Charles Lee, Charles Lee

Design: Laura Nash, Dom Han

Paint & Roto Artists: Jhoshidh T, Madhana Gopala, Pradeep Kumar Rawat, Rahul Bhardwaj, Yogesh Sarwa

Tracking Artists: Pabitra Kumar Sahoo, Verru Ramesh, Yalamarthy Ganga Raju, Ayush Bajoria, Gokul Navaneethan, Karthik Viswanathan, Manoj Ravi, Murali, Krishna Reddy, Raj Kumar M, Sathyaraj A


Sound Company: Sound Lounge

Audio Mixer: Tom Jucarone

Executive Producer: Alicia Rodgers

Creative Agency

Creative Agency: BBH NY

Chief Creative Officer: Gerard Caputo

Executive Creative Director: Jonathan Mackler

Creative Director: Lucas Bongioanni, Jackie Anzaldi

Copywriter: Lucas Bongioanni, Liz Loudy

Strategist: Zack Green

Associate Creative Director: Liz Loudy

Head of Production: Brooke Kaylor

Executive Producer: Jason Souter

Director of Business Affairs: Librado Sanchez

Managing Director: Brett Edgar

Group Account Directors: Dan Wallace

Account Supervisor: Lucie Kittel

Account Manager: Cris Flores

Associate Account Manager: Becky Tanner

Group Strategy Director: John Harrison

Project Management: Cameron Wells

Production Company

Production Company: MJZ

Director: Nicolai Fuglsig

Executive Producer: Emma Wilcockson

DOP: Joost van Gelder

Line Producer: Alicia Richards

Production Designer: Dan Betteridge


Title: “Apache” - Incredible Bongo Band / Grandmaster Flash remix


Editor: Adam Pertofsky

Edit Company: Rock Paper Scissors

Executive Producer: Eve Kornblum

Post Producer: Lisa Barnables/Julianne Cort

Assistant Editor: Ayssa Oh/David Bryen/Christian Oreste

Categories: Home Appliances, TVs

BBH New York, Thu, 12 Sep 2019 16:02:28 GMT