What do Sports Illustrated swimsuit supermodel Tori Praver the new Lexus GS have in common? Other than curves and sex appeal, these two are connected through technology - the recently released Supermodeled iPhone app. This sexy new app brought to you by the folks at Süperfad, a brand-driven design and live action production company, lets you add images of Tori Praver and the Lexus GS to your own photos, giving the appearance you took your photo with them. The final creation is shareable via social media and email.
Conceived by the advertising pros at Team One, who wanted the campaign to be more than print, and art directed and designed by Süperfad, 'Supermodeled' is part of a new campaign around the hugely popular 2012 Sports Illustrated Swimsuit edition and the launch of the Lexus GS, both which hit mid-February.
On this campaign, Süperfad walked the line between calling to the overall look and feel of the campaign, and giving the app its own identity. Süperfad refined the user flow and Ux, finding ways to keep the user interaction as simple and intuitive as possible, and ways to maximize visibility of the images which are essential to the core concept of the app. Supermodeled is a native iphone app, built in Objective-C.
“At Süperfad we look at the digital world as another canvas for storytelling, which is exactly who we are: a collective of storytellers. We don't view traditional commercial production and digital production as separate, the process is still the same, the application is just different. If there's a strong visual story to tell, the technology is always there for us to find a way to tell it,” said Chris Volckmann, Executive Producer at Süperfad.
Supermodeled is primarily a way to include Tori Praver or the Lexus GS in a personal photo, either one you take or one from your photo library. It is also a way to explore the features of the new Lexus GS.
Executive Creative Director: Will Hyde
Art Director: Loren Judah
Sr. Creative Developer: Joe Gray
iOS Developer: David Golightly/Substantial
Sr. Interactive/New Media Producer: Beck Henderer-Peña
Executive Producer: Chris Volckmann