Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Get Selfie Tweets from Kim Kardashian with T-Mobile's Superbowl Campaign



Big Fuel & Tool bring a new social experience from Jason Nickel’s dynamic video platform Imposium

Get Selfie Tweets from Kim Kardashian with T-Mobile's Superbowl Campaign

Integrated production company Tool and T-Mobile’s social-media agency of record Big Fuel recently teamed up to deliver the mobile carrier’s first-of-its-kind social Super Bowl campaign connecting twitter users directly with Kim Kardashian. The initial video push from Publicis Seattle launched Monday 9/26 and already boasts nearly 14M views on YouTube: #KimsDataStash.

The new social experience created by Tool and leveraging interactive director Jason Nickel’s proprietary dynamic video platform, Imposium, asks twitter users to watch a 30-second dynamic film that becomes personalized with connection to each user’s Twitter account. The film integrates the user’s handle and ends with them receiving a tweet from KK herself with exclusive content. Controlled by Kardashian, the tweet comes from the T-Mobile handle with many exclusive images so that the user can repeat the experience multiple times with a variety of entertaining results. Click here to try the social experience.

Big Fuel and Tool’s joint effort resulted in a unique technological accomplishment in social media, with video that dynamically renders cross-platform in under 20 seconds.

“This is a completely new exclusive tool that has never been launched on this scale,” said Nickel. “Over 5000 servers are needed to support the renders and the site itself – Twitter had to open its bandwidth cap for this.”


Agency / Creative
Post Production / VFX
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Comedy

Categories: Phones, Consumer Electronics, Wed, 04 Feb 2015 10:14:01 GMT