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Get Ready for Staycation Domination with Domino’s

Creative 139 Add to collection

Film by VCCP released today is part of a fully integrated campaign across social, digital and CRM

Get Ready for Staycation Domination with Domino’s
It’s fair to say that this year hasn’t quite turned out as anyone had planned. Vacations abroad have turned into staycations, with lockdowns only just
beginning to ease. Domino’s wants people to know that staying in the UK and ROI this summer doesn’t have to be a bad thing, from home city breaks to back garden parties and (socially distanced) meet ups in the park, there’s loads to look forward to. And pizza is the perfect accompaniment.

The 20” film, released today on TV and VOD is part of a fully integrated campaign across social, digital and CRM. It’s a fun, high-energy take on all the different ways we can spend our time staycationing. The campaign also features a social competition where Domino’s will be giving away picnic blankets designed in the iconic blue and red Domino’s brand colours, making it that bit easier for people to enjoy a Domino’s in their garden or a nearby park.


Rebecca Rose, head of marketing at Domino’s commented: “Domino’s has been delivering piping hot pizza throughout the crisis, giving our customers something to look forward to. Amidst the disappointment of cancelled or rearranged summer plans, we wanted to remind people that staycations can actually be brilliant - particularly with a Domino’s.”

Creative director at VCCP, David Masterman, added: “This is going to be a summer unlike any other. But, as many of us have our holiday plans cancelled, this campaign celebrates the silver lining, which is nipping over to the park with a Domino’s”.

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Production

ECD: Darren Bailes

Creative Director: David Masterman

Copywriter: Dan Glover-James

Art director: Elias Torres

Agency Producer: Edmund Thorn

Integrated Producer: Brad Willis

Planner/CSU Director: Ellie Gauci

Media agency

Media agency: Arena, Havas Ireland

Production company: Agile

Director: Zac Ella

Account Team: Jess Aspinall, Myles Cryan, Harriet Guppy, Sophie Maher and Elise Bola

Planning: Dan Bridge

Categories: Fast food, Retail and Restaurants

VCCP, Mon, 20 Jul 2020 11:53:43 GMT