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Creative in association withGear Seven
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Get Ready for 4/20 with Ben & Jerry's Apple-inspired BRRR-ito Spot
17/04/2015
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Mekanism parodies the iconic '1984' apple ad just in time for the highest date of the year
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On 4/20, Ben & Jerry’s will launch their latest ingenious ice cream innovation, the BRRR-ito, which will be promoted with a Mekanism spot that pays homage to Apple's iconic ‘1984’ ad.

With a playful launch date, the social spot will be posted on Facebook and YouTube in a strategic, shareable move to reach millennial targets. Additionally, the agency developed creative for POS in Ben & Jerry’s Scoop Shops (where BRRR-itos will be rolled), as well as new Scoop Shop t-shirts to promote the new product



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