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Get Ready for 4/20 with Ben & Jerry's Apple-inspired BRRR-ito Spot

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Mekanism parodies the iconic '1984' apple ad just in time for the highest date of the year

Get Ready for 4/20 with Ben & Jerry's Apple-inspired BRRR-ito Spot

On 4/20, Ben & Jerry’s will launch their latest ingenious ice cream innovation, the BRRR-ito, which will be promoted with a Mekanism spot that pays homage to Apple's iconic ‘1984’ ad.

With a playful launch date, the social spot will be posted on Facebook and YouTube in a strategic, shareable move to reach millennial targets. Additionally, the agency developed creative for POS in Ben & Jerry’s Scoop Shops (where BRRR-itos will be rolled), as well as new Scoop Shop t-shirts to promote the new product



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Client

Advertiser: Ben & Jerry's

Production Company

Director: Justin Plummer and Martin Strauss

DOP: Spenser Nottage

Executive Producer: Thorsten Hoppenworth

Producer: Alun Lee

Production Company: Sister

Creative Agency

CEO: Jason Harris

Creative Agency: Mekanism

Producer: Michael Rushton

Strategy Director: Eric Zuncic

Head of Production: Kati Haberstock

Genres: Comedy

Categories: Food, Dairy

lbbonline.com, Fri, 17 Apr 2015 11:11:12 GMT