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Get 'On the Board' with State Farm's Competitive 100 Acts of Good Challenge

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DDB Chicago helps the insurance company demonstrate the power of collective good in advance of its 100th anniversary

Get 'On the Board' with State Farm's Competitive 100 Acts of Good Challenge

State Farm has launched a new TV ad entitled 'On the Board' which sees the insurance company demonstrate the power of collective good. To do so, State Farm is challenging all agents and employees to do 100 acts of good in advance of its 100th anniversary in 2022. These individual small actions can have a collective big impact in local communities across the country.

'On the Board' was led by DDB Chicago, working together with director Ian Pons Jewell. The treatment brings the story to life through acts inspired by real deeds performed by State Farm associates and agents. Told through an escalating friendly competition between coworkers, it shows them going to greater lengths to top each other’s good as they work to meet the 100 acts goal.

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Editor: Tobias Suhm

Edit Company: Whitehouse Post

Edit Assistant: Alex Kane

Producer: Kristen MacDonald

Executive Producer: Kristin Angeletti

Post Production / VFX

Post Production Company: Framestore

VFX Supervisor: Sebastien Boulange

Producer: PJ Stegall

Colourist: Simon Bourne

3D Supervisor: Nathan Diehl

Shoot Supervisor: James Rodgers

Senior Producer: Nick Fraser

Colour Producer: Chris Anthony

Media Agency

Media Agency: OMD

Associate Directors: Ashley Bain, Brent Barker (Programmatic)

Account Supervisor: Alex Payne

Strategist: Jamie Murphy, Kortney Geegan (Assistant)

Supervisor: Daniel Gallagher (Video)

Analyst: Jenny Zhang, Jake Gordon (Senior Social Media)

Production Company

Production Company: Reset Content

Director: Ian Pons Jewell

Executive Producer: Deannie O’Neil, Megan Moore

Producer: Aristides Mcgarry

Managing Director: Dave Morrison


Sound Company: Barking Owl

Producer: KC Dossett

Sound Design: Morgan Johnson

Composer: Houston Fry

Audio Mix: Mike Franklin

Creative Director: Kelly Bayett


PR: Zeno

Senior Vice President: Karyn Esbrook

Senior Account Executive: MaryClaire Cieply

Account Supervisor: Bridgit Fletcher


Advertiser: State Farm

Marketing: Patty Morris (AVP)

Marketing Director: Sue Beigie

Marketing Manager: Mandy Laux

Marketing Analyst: Stephanie Helland, Jeff Greeneberg

Creative Agency

Creative Agency: DDB

Chief Creative Officer: Ari Weiss (Worldwide), John Maxham (Chicago)

Executive Creative Director: Mel Routhier

Creative Director: Tim Holmes, Bart Culberson (Copywriter), Angela Paris (Art Director)

Copywriter: Aaron Andzik (Social)

Art Director: Sabrina Han (Social)

Chief Production Officer: Diane Jackson

Executive Producer: Matt Blitz

Senior Producer: Adam Battista

Production Business Manager: Lindsay Nettles Chism

Group Account Directors: Ben Gladstone

Account Director: Diana El-Chantaf

Account Supervisor: Jose Juarez

Account Executive: Kristen Miller

Account Manager: Kerry Lorenz

Director of Music: Alec Stern

Chief Strategy Officer: Tricia Russo

Group Strategy Director: Jesse Bayer

Strategy Director: Archana Mahadevan

Genres: People, Comedy, Action

Categories: Insurance, Finance

DDB North America, Tue, 20 Aug 2019 11:40:56 GMT