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Get Inspired With TBWA's 'Let It Shine' Ad Starring Cam Newton

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The short begins from the low-point of last year’s Super Bowl defeat and works up to the start of this NFL season

Get Inspired With TBWA's 'Let It Shine' Ad Starring Cam Newton

Football season is officially back, and kicking off Thursday night football is the 2016 Super Bowl re-match of the Denver Broncos and Carolina Panthers. Last year’s Broncos’ victory left Panthers quarterback Cam Newton at a career low. After putting in the hard work in the off season, he’s ready to step onto the field with the energy fans know and love, along with his undeniable athleticism.
Gatorade and TBWA has created a short piece, Let It Shine, telling the story of Cam’s off-season journey. Beginning from the low-point of last year’s Super Bowl defeat and working to the start of this upcoming NFL season. In the process, Cam rekindles the joyous personality that makes him such a fun and vibrant athlete.

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Production Company

Director: Steve Trout

Editorial & Online: Whitehouse Post Productions

Executive Producer: Joni Williamson

Producer: Jonlyn Williams

Production Company: NFL Films

Project Lead: Kennie Smith

Line Producer: Claudio Kuhn


Music Agency: Beacon Street Studios


Editor:  Julia Bute

Creative Agency

Brand Director: Robyn Morris

Brand Manager: Erika Buder

Business Affairs: Linda Daubson

Business Manager: Mirielle Smith

Chief Creative Officer: Brent Anderson

Copywriter: Parker Adame

Director of Production: Brian O'Rourke

Executive Creative Director: Renato Fernandez

Managing Director: Jerico Cabaysa

Planner: Matt Bataclan

Planning Director: Abigail Weintraub

Senior Art Director: Matt Paterno

Senior Producer: Tim Newfang

TBWA Worldwide, Fri, 09 Sep 2016 13:50:24 GMT