Global luxury brand Swarovski has launched its first-ever North American integrated campaign developed for the U.S. market, titled “Get Caught in Your Swarovski,” created by Philly-based agency, Red Tettemer O’Connell + Partners (RTO+P).
Being a global leader in cut crystal and fashion jewelry isn’t just about getting caught making a statement on the red carpet and glittering up fancy galas, it also puts just the right amount of sparkle into driving the kids to school or a meeting at the office. It is always right to “get caught” in your Swarovski. With that, RTO+P created ‘Get Caught in Your Swarovski’ which features women ‘getting caught’ in everyday situations with the brand’s iconic pieces including the Nirvana ring and Bella earrings, demonstrating that any moment is a Swarovski moment.
The campaign will be supported with digital, social, print, event and OOH, as well as a 30th Street Station Domination in November leveraging everything from large scale banners, two sheets, train wraps and more. Also in November, the campaign will feature an exclusive co-promotion with Le Meridien Hotel in Philadelphia. The campaign microsite is getcaughtphilly.com.
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Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
VP/Creative Director: Todd Taylor
Associate Creative Director: John Cruz
Copywriter: Alicia LaPana, Kristen McManus
Art Director: Marta Kosseva, Kelsey Kovalcik
Senior Producer: Joe Mosca
Photographer: Zoey Grossman
Art Studio: ArtMix Creative
Interactive Ed Taylor
Account Executive(s): Carla Mote, Susan Baraczek
Media Director: Kelly Goldenberg
Media Planner: Kristen Meade
Social Strategy: Annie Heckenberger
Digital Strategy: Uri Weingarten, Catie Borzillo
Genres: Fashion & Beauty
Categories: Jewellery, Clothing and Fashionlbbonline.com, Tue, 05 Nov 2013 17:40:40 GMT