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Group745
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Group745
Creative in association withGear Seven
Group745

Get Behind the Lens of COD's 'KillCameraman' in New Action-packed Spot

26/01/2015
Advertising Agency
Los Angeles, USA
115
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72andSunny LA follows the endeavors of a man who's seen a lot of crazy s**t

“Killcams”—the shot of the moment Call of Duty players defeat their opponents—have long been a proud Call of Duty tradition. But what if there were an actual camera man filming it? A new Activision commercial from 72andSunny imagines what life would be like for him in “Randall Higgins, Killcameraman.”

No one’s seen crazier s**t than Randall Higgins over 11 title releases. But in this new spot for Havoc, Call of Duty: Advanced Warfare’s first downloadable content (DLC) drop, Randall may have finally met his match. Played by comedian Rob Huebel of Children’s Hospital, Higgins becomes the perfect spokesman for all things insane in DLC.


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