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Get Back to Training in Playstation's Awesome Animated Spot from TBWA/Paris

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The film celebrates the return of French athletes to their training after the Rio Olympics

Get Back to Training in Playstation's Awesome Animated Spot from TBWA/Paris

PlayStation has affirmed its commitment to the world of sport by signing a 3-year partnership with the prestigious French sports institute INSEP. In this second year of partnership, the brand is now launching a second campaign that is once again celebrating the daily work put in by INSEP athletes. 

 

The #GameIsNeverOver campaign’s new work is, like the original, about gamers' and athletes' competitive state of mind. An athlete’s return to training is the particular moment PlayStation focuses on this time around. Returning to training is a crucial moment for athletes. It is a physically and mentally intense moment where athletes are confronted with new challenges, may it occur after a long break, an injury or a competition.


PlayStation and their agency TBWA\Paris, in collaboration with the Supamonk studios and the director 'Walt' chose to produce an animated film to illustrate this idea. The film is inspired by the style of Manga. Manga is obviously a reference to PlayStation’s Japanese origins, but also to the strong bond that exists between video games and Japanese comics.


The campaign will be displayed on social media and is directly addressed to all sports and video game fans. The film does not celebrate victory, but the self-denial that one needs to demonstrate to achieve victory, whether in sports, or in video games.

 

Visit PlayStation’s social networks to discover the work.

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Music

Music Agency: TBWA\Else

Sound Design: Max Labarthe

Post Production / VFX

Animation: SUPAMONKS STUDIO

Post Production Company: Mélanie Bernard, Bastien Malmanche, Gaetan Bailleul

Client

Advertiser: Playstation

Brand Creative Lead: Nathalie Dacquin, Sébastien Chéramy

Creative Agency

Art Director: Sébastien Guinet

CEO: Maxime Boiron

Copywriter: Josselin Pacreau

Creative Agency: TBWA\Paris

Director: Walter Mazoyer

Executive Creative Director: Benjamin Marchal et Faustin Claverie

Producer: ULF - Amar Bouacheria

TV Producer: Mathilde Nanot-Lachkar

Genres: Animation

TBWA Worldwide, Tue, 27 Sep 2016 10:51:23 GMT