Dentsu Creative UK
Tue, 19 Aug 2014 12:56:17 GMT
Isobar and Toyota have launched ‘AYGO 360,’ a mobile-site allowing people to have a virtual taste of the brand new Toyota AYGO. Using the gyroscopic feature, native to smartphones and tablet devices, the site enables people to navigate every inch of the Toyota AYGO’s interior and exterior as if they were experiencing the car for real. You can view the experience here.
Recognising that car research is now almost exclusively digital, the site enables customers to explore the car in a more immersive way online, with mobile browser access meaning prospective buyers are only ever one click away from the Toyota showroom.
After swiping to explore the showroom and selecting which AYGO to view, the user can select to view the interior and exterior of the car along with links to its key features. The gyroscopic function automatically synchs the device’s movement to the on-screen experience; if you tip the phone up, the screen shows what’s above you in the car, tip the phone down to explore the detail on the pedals.
Devised and created by Isobar and shot at Victoria Warehouse in Manchester by specialist video production agency Yellowbird, the site aims to build desire amongst the brands target 18 – 34 age group. The site is available on Android and Apple devices, to consumers from 13th August.
The mobile-first website is the brand’s latest digital innovation since ‘Better Belongs to Curious,’ Toyota’s award-winning mobile and desktop site, created by Isobar and released in 2013. It forms the latest example of the brands commitment to their brand promise ‘Always a better way’.
The site’s launch will be supported by display and social activity, also devised and created by Isobar.view more - Creative
Categories: Cars, AutomotiveDentsu Creative UK, Tue, 19 Aug 2014 12:56:17 GMT