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Get ‘A Little Bit Fancy’ with Choco Leibniz and Some Overlong Pinky Fingers

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MullenLowe and director Declan Lowney highlight the perceived poshness of the biscuit brand with some comedic spots

Get ‘A Little Bit Fancy’ with Choco Leibniz and Some Overlong Pinky Fingers

MullenLowe has launched a new campaign entitled ‘A Little Bit Fancy’ for Choco Leibniz, a range of biscuits from international sweet biscuit manufacturer, Bahlsen.

The humourous spot highlights the perceived poshness of Bahlsen biscuits and in particular Choco Leibniz. It features a series of people slowly becoming posher while eating Choco Leibniz. The light-hearted ad highlights this with people gradually changing their accents and raising their pinky fingers which become comically oversized.

The campaign was directed by Irish television and film director Declan Lowney. He has previously directed British comedy classics Alan Partridge: Alpha Papa, Little Britain and Father Ted.

Media is being handled by MediaCom and launches nationally today across TV and VOD, with a supporting spend of £2m.

Claire Sutton, UK head of marketing at Bahlsen Biscuits said: “Bahlsen biscuits are known throughout the world for their high quality and delicious taste. We wanted to poke fun at the perception of Choco Leibniz as ‘fancy’ and MullenLowe perfectly captured the humour in the humble biscuit’s ability to make people feel a little posh...”

Mark Elwood, executive creative director at MullenLowe Group UK said: “Everyone loves a biscuit with a cup of tea. But there’s biscuits and then there’s Bahlsen Biscuits. If you’ve got the neighbours to impress, an important meeting at work, whenever you really want to make the right impression there’s only one biscuit to serve. And whenever you enjoy a Bahlsen Choco Leibniz, you can’t help but feel a little bit fancy.”

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Advertiser: Bahlsen

Head of Marketing: Claire Sutton (UK)

Senior Brand Manager: Camilla Hopwood

Brand Manager: Lucy Richardson

Post Production / VFX

Post Production Company: The Mill

Producer: Kirsty Ratcliffe

Colourist: Luddy

Shoot Supervisor: Barnes

2D Lead: Dan Adams


Sound Company: Factory

Sound Engineer: Dan Beckwith

Creative Agency

Creative Agency: MullenLowe Group UK

Executive Creative Director: Mark Elwood

Creatives: Sean Bone, Nico Gomez Cal, Loren Cook, Bronwyn Sweeney

Strategist: Luke Stockil

Producer: Alex Pemberton

Business Director: Phil Rumbol

Account Director: Lisa St Allen Hill

Head of Design: Dave Allen

Production Company

Production Company: Another Film Company

Director: Declan Lowney

DOP: Simon Richards

Executive Producer: Simon Monhemius

Producer: Sam Linzell and Harriet Staples


Edit Company: Work Editorial

Editor: Charlie Moreton

Genres: Comedy, People

Categories: Food, Sweet

MullenLowe Group UK, Mon, 19 Aug 2019 14:50:29 GMT