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Get a Glimpse of War-torn Syria with UNICEF Sweden's 'The Syrian Number'



Following on from last year's The Swedish Number, Forsman & Bodenfors launches poignant new campaign

Get a Glimpse of War-torn Syria with UNICEF Sweden's 'The Syrian Number'

The violent conflict in Syria has been going on for six years. Millions of children suffer, many have died and many have fled their homes. UNICEF in Sweden highlights the urgent situation by launching The Syrian Number.

Last year, Sweden was the first country in the world to get its own phone number. The highly awarded campaign The Swedish Number made it possible for people from all over the world to call a random Swede. Now it’s Sweden’s turn to pick up the phone and call another country.

March 15th officially marks six years of the violent conflict in Syria. According to UNICEF reports, millions of children are affected by the war and the situation is severe.

"Syria is probably the most dangerous place on earth to be a child. Every day, children are killed, injured, or scarred for life," says Hanaa Singer, UNICEF’s Country Representative Syria. To pay attention to the urgent situation in Syria, UNICEF Sweden launched the initiative The Syrian Number.

By calling the number +46 85 511 7864 you get a glimpse of what it is like growing up in war-torn Syria.

"We want to highlight real stories from children in Syria," says Marcus Hagglof, copywriter at Forsman & Bodenfors. "The concept of the campaign is based on The Swedish Number, but instead of a random Swede explaining Sweden – you get children's perspective on the reality of war."


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Genres: Storytelling

Categories: Corporate, Social and PSAs, Charity

Forsman & Bodenfors, Fri, 10 Mar 2017 15:10:15 GMT