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Get a Different Perspective with this Beautiful Social Experiment from FP7/DXB

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Dubai-based agency launches touching film for bank Emirates NBD

Get a Different Perspective with this Beautiful Social Experiment from FP7/DXB

Middle Eastern bank Emirates NBD has launched an online film for a meaningful social experiment, created by Dubai-based agency FP7/DXB.

The experiment’s video is the first step in a nationwide program called PRIDE – People Receiving Independence and Dignity through Empowerment.

Launched on February 10, the film is already creating a big buzz all over the Middle East, and has created conversations about the subject of its content.

The topic highlighted in the video is a major problem in the UAE affecting a significant population, with the people featured in the video also facing a major acceptance and integration issue in the community. 

This video and the movement aim to address those issues and change people’s perspectives.

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Advertiser: Emirates NBD

Post Production / VFX

Post Production Company: Serena

Print / OOH

Retoucher: (FPZ/DXB) Amit Borawake

Creative Agency

Account Executive: Erna Redzepagic

Art Director: Josephine Younes

Copywriter: Nayaab Rais

Creative Agency: FP7/DXB

Creatives: (Services) Khaled Hamza

Designer: (Senior) Sameer Ketkar, (Director) Erol Salcinovic

General Manager: Spiro Malak

Head Strategist: Tahaab Rais

Strategist: (Creative) Tahaab Rais

Associate Creative Director: Josephine Younes, Nayaab Rais

Digital Agency

Production Manager: Sreenivas Kuniyil

Production Company

Director: Nizar Sfair

DOP: Riki Butland

Executive Producer: Layal Moukahal Azzi

Photographer : Ashraf Muhammadunny

Producer: (Senior) Alain Abi Khalil, Carla Sawan

Production Company: Filmpudding

Production Manager: Kamilla Huseynova

Production Assistants: Ziv Gordon & Jeremy Williams


Composer: BKP

Producer: Rawan Khatib, Mint


Editor: Ashraf Muhammadunny and Aurangzaib Zafar

Genres: People

Categories: Banking, Finance, Mon, 16 Feb 2015 10:10:53 GMT