Middle Eastern bank Emirates NBD has launched an online film for a meaningful social experiment, created by Dubai-based agency FP7/DXB.
The experiment’s video is the first step in a nationwide program called PRIDE – People Receiving Independence and Dignity through Empowerment.
Launched on February 10, the film is already creating a big buzz all over the Middle East, and has created conversations about the subject of its content.
The topic highlighted in the video is a major problem in the UAE affecting a significant population, with the people featured in the video also facing a major acceptance and integration issue in the community.
This video and the movement aim to address those issues and change people’s perspectives.
Categories: Finance, Bankinglbbonline.com, Mon, 16 Feb 2015 10:10:53 GMT