Middle Eastern bank Emirates NBD has launched an online film for a meaningful social experiment, created by Dubai-based agency FP7/DXB.
The experiment’s video is the first step in a nationwide program called PRIDE – People Receiving Independence and Dignity through Empowerment.
Launched on February 10, the film is already creating a big buzz all over the Middle East, and has created conversations about the subject of its content.
The topic highlighted in the video is a major problem in the UAE affecting a significant population, with the people featured in the video also facing a major acceptance and integration issue in the community.
This video and the movement aim to address those issues and change people’s perspectives.
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Advertiser: Emirates NBD
Post Production Company: Serena
Retoucher: (FPZ/DXB) Amit Borawake
Account Executive: Erna Redzepagic
Art Director: Josephine Younes
Copywriter: Nayaab Rais
Creative Agency: FP7/DXB
Creatives: (Services) Khaled Hamza
Designer: (Senior) Sameer Ketkar, (Director) Erol Salcinovic
General Manager: Spiro Malak
Head Strategist: Tahaab Rais
Strategist: (Creative) Tahaab Rais
Associate Creative Director: Josephine Younes, Nayaab Rais
Production Manager: Sreenivas Kuniyil
Director: Nizar Sfair
DOP: Riki Butland
Executive Producer: Layal Moukahal Azzi
Photographer : Ashraf Muhammadunny
Producer: (Senior) Alain Abi Khalil, Carla Sawan
Production Company: Filmpudding
Production Manager: Kamilla Huseynova
Production Assistants: Ziv Gordon & Jeremy Williams
Producer: Rawan Khatib, Mint
Editor: Ashraf Muhammadunny and Aurangzaib Zafar
Categories: Banking, Financelbbonline.com, Mon, 16 Feb 2015 10:10:53 GMT