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Get a Diagnosis from Dr. Aftkings in New DraftKings Campaign from Deutsch

Creative 363 Add to collection

Series of spots launched during ESPN’s Fantasy Football Marathon

Get a Diagnosis from Dr. Aftkings in New DraftKings Campaign from Deutsch

Gearing up for the NFL season, DraftKings has shared the launch of its new campaign featuring two complementary creative executions - 'Play' and 'Dr. Aftkings.' This is the first marketing initiative under Don Lane, SVP of Brand and Creative, who joined DraftKings after 21 years at Arnold Worldwide. Created by Deutsch’s NY office, the campaigns launched yesterday, August 14th, during ESPN’s Fantasy Football Marathon.

“Our new NFL creative is designed to drive acquisition by bringing to life our brand positioning­ - The Game Inside The Game,” said Lane. “The campaign highlights how DraftKings makes sports better by bringing fans closer to the games they love.”

“DraftKings is a dream account. The marketing team is brave, collaborative and ambitious,” said Dan Kelleher, CCO of Deutsch’s NY office. “The result is work that we’re extremely proud of and we’re confident will drive business this NFL season.”  

The campaign features two complementary creative executions: one, 'Play,' is designed to position DraftKings as the leader in fantasy sports through an inspirational tone and invitational call to action. The other, 'Dr. Aftkings,' uses a lighthearted, comedic approach to educate fans about the various benefits of DraftKings 1-week fantasy football.



Full Credits

'Play'

Deutsch Office: New York

Chief Creative Officer, North America – Pete Favat

Chief Creative Officer, NY – Dan Kelleher


Director of Integrated Production –  Joe Calabrese

Director of Print and Art Production – Sarah Manna

Executive Print Producer – Jeanette Luis

Print Producer – Melissa Betancur 

Associate Producer – Marieme Sall

Executive Creative Director – Pete Johnson

Creative Director, Art – Marques Gartrell 

Creative Director, Copy – Heather English

Art Director – Krishnan Karunanidhi 

Director of Integrated Business Affairs – Maria Taris

Group Director, Integrated Business Affairs – Stacy Schwartz

Head of Digital Strategy & Invention – Rachel Mercer

Sr. Strategist – Sidney Henne

Sr. Strategist, Digital – Rachel Gruber

Director of Project Management – Clara Kim

Account Director – Andrew Arnot

Account Supervisor – Emily Doll

Account Executive – Mina Mukherjee


Client – DraftKings

SVP, Brand & Creative – Don Lane

VP, Brand & Sports Marketing – Michael Shonkoff

Creative Director – Scott Salsbury 

Director of Design – Thibault Kim

Senior Marketing Acquisition Associate – Ethan Shibutani

Strategic Partnerships – Gregory Sbardella

Marketing Specialist – Rob Hanson

Senior Manager – Josh Levin-Scherz


Production Company: Gentleman Scholar 

Directors – William Campbell & Will Johnson 

Creative Directors – William Campbell, Will Johnson, Chace Hartman 

Executive Producer – Christina Roldan 

Head of Prodution: Rachel Kaminek 

Line Producer – Robert Morales 

Director of Photography – Claudio Miranda 

Production Designer: Peter Kirkegaard

Coaching Consultant: Harvey Stables

Art Director – Trish Janovic 

CG Supervisor – Adam Burke 

Producer – Gregory Behrens 

Designers – Chris Finn, Macauley Johnson, Cam Floyd, Hana No, Hana Eunjin Sean, Andy Lyon, Leah Evans, Vin Kim, Christina Liang, Juna Kwon, Juan Carlos Cuadra 

2D Animators – Jaewoo Park, Juan Monasterio 

Compositors – Joseph Brigati, Ari Reisner, Victor Torres, Kristjan Zaklynsky 

Flame Artists – Kieran Walsh, Jamie Scott 

Storyboards – Iain Slack


Riad Represents

Photographer – Thierry des Fontaines

Line Producer – Adele Thomas

Digital Tech – Alexander Quel

First Assistant – Wayne Hoecherl

Second Assistant – Mackenzie Walker


Editorial: Whitehouse Post

Executive Producer – Caitlin Grady

Editor – James Dierx

Assistant Editor – Sam Omenn


Steelhead

Executive Producer – Jeff Morgan

Senior Motion Designer/Editor – Juan Guzman

Editor – Matt Mullen

Motion Designer – Yui Uchida

Post Producer – Samantha Addy


Telecine: Carbon VFX

Senior Producer – Paul O’Beirne

Colorist – Milan Boncich


Original Music and Sound Design by Human World Wide

“Week to Week” Composers – Matthew O’Malley & Thomas Keery

“Leagues” Composers – Jon Collins & Thomas Keery

“Perfect Lineup” - Composers – Michael MacAllister & Thomas Keery

“Winning” Composers: Andrew Bloch & Thomas Keery


Audio Post: Post Human 

Executive Producer – James Wells

Senior/Post Producer – Craig Caniglia

Creative Lead/Sound Design – Mike Jurasits

Post Engineer – Albert Leusink

Assistant Post Engineer – Robert Suchecki



Dr. Aftking

Deutsch Office: New York

Chief Creative Officer, North America – Pete Favat

Chief Creative Officer, New York – Dan Kelleher

Executive Creative Director – Pete Johnson

Art Director – Krish Karunanidhi

Copywriter – Justin Lee, Jim LeMaitre, Jonathan Mackler

Director of Integrated Production – Joe Calabrese

Executive Producer – Shane Smith

Director of Integrated Business Affairs – Maria Taris

Group Director, Integrated Business Affairs – Stacy Schwartz

Head of Digital Strategy & Invention – Rachel Mercer

Sr. Strategist – Sidney Henne

Sr. Strategist, Digital – Rachel Gruber

Project Manager – Sean Gilleylen

Account Director – Andrew Arnot

Account Supervisor – Emily Doll

Account Executive – Mina Mukherjee

Client, Client Contact:

SVP, Brand & Creative – Don Lane

VP, Brand & Sports Marketing – Michael Shonkoff

Creative Director – Scott Salsbury

Director of Design – Thibault Kim

Senior Marketing Acquisition Associate – Ethan Shibutani

Strategic Partnerships – Gregory Sbardella

Marketing Specialist – Rob Hanson

Senior Manager – Josh Levin-Scherz


Production Company: Hungry Man

Director – Wayne McClammy

Executive Producer – Mino Jarjoura

Line Producer – Dave Bernstein

Director of Photography – Bryan Newman


Editorial: Cutting Room

Editor – Chuck Willis

Managing Partner – Susan Willis

Executive Producer – Anna Petitti


Telecine: Company 3

Senior Colorist – Tim Masick

Visual Effects: Light of Day

Creative Director/Partner – Colin Stackpole

Flame Artist – Pete DeAndrea


Music/Licensed Music Tracks: Extreme Music

Track – XCD070_01 SUPERBAD


Audio Post: Duotone

Executive Producer – Greg Tiefenbrun

Audio Engineer – Andy Green


End Tag Animation/Graphics Company: Light of Day

Creative Director/Partner – Colin Stackpole

Flame Artist – Pete DeAndrea

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Genres: Comedy

Categories: Gaming, Sports and Leisure

Deutsch NY, Tue, 15 Aug 2017 14:57:59 GMT