Wed, 21 Apr 2021 11:02:55 GMT
Gerety Talks Swedish Creativity with Christina Knight, executive creative director at the Amazing Society and founder at UKnight, Emma Eriksson, art director and co-head of creative at Forsman & Bodenfors NY and Linda Elers, creative director/co-lead & partner at M&C Saatchi Stockholm.
Christina was one of the very first female copywriters and creative directors in Sweden.
During her 35 years in advertising, she has worked both at Swedish and international agencies like Draft FCB, Lowe Brindfors and Ogilvy/INGO, but also ran her own agency during the 90's; Knight & Day. Today she is executive creative director at The Amazing Society, as well as a frequent lecturer, Ted X speaker, mentor and jury member of awards shows, all over the world. She has won several creative awards herself, as well as awards for her creative leadership. A true advocate for inclusion, diversity and gender equality in the ad industry she wrote two books, 'Mad Women - A Herstory of Advertising and 'Not Buying It'. She is also a board member of the International Alliance of Women, Fredrika Bremer-förbundet and UN Women Sweden.
After working at TBWA Stockholm for brands like Absolut Vodka and MTV, Emma co-founded Stockholm agency Le Bureau, working for clients including H&M and Filippa K.
She began at F&B in 2017 as art director where she worked on the agency's stylish 'Don’t Hold Back' campaign for Häagen-Dazs, which celebrated inclusiveness and positivity and followed the agency win of the ice cream brand’s global creative duties.
She recently moved to NY to bring some of the Swedish culture to the agency.
With a strong interest in Art, Fashion and Design, she has been teaching at Beckmans, Berghs and Miami Ad School and has served as a jury in international festivals like Cannes Lions, Guldägget and Gerety Awards.
Multi-award-winning creative director Linda Elers has vast range of local and international brands such as Adidas, Ramlösa, KLM, Com Hem and Fortum under her belt. She has great experience in devising brand communications that work both globally and locally. Her passion for digital began at Farfar, famously then recognised as one of the world’s five best digital agencies. Linda was named Sweden’s best copywriter in 2013.